In this Nov. 23, 1995 file photo Woody Woodpecker leads a line of other balloons and floats into New York's Times Square during the 69th annual Macy's Thanksgiving Day parade. A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers and giant balloons parading along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday, Sept. 14, 2020. (AP Photo/Paul Hurschmann, File)
By Karen Matthews
A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers, and giant balloons along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday.
The spectacle will be broadcast as usual from 9 a.m. to noon Eastern time on NBC and will include both live and recorded elements, Macy's officials said.
"Under the unique challenges of these unparalleled times, we felt it was important to continue this cherished holiday tradition that has been the opening act to the holiday season for generations of families," Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, said in a prepared statement.
She added, "While it will certainly look different in execution, this year's Macy's Parade celebration will once again serve its historical purpose — to bring joy into the hearts of millions across the nation."
Macy's similarly remade its traditional July Fourth fireworks show this year, swapping the big one-night spectacle for a series of smaller fireworks displays.
The 2 1/2-mile Thanksgiving parade route will be axed in favor of a short stroll for the cameras, Macy's spokesperson Orlando Veras said.
The giant cartoon-character balloons will be flown without the traditional 80 to 100 handlers each and will instead be tethered to specialized vehicles that have been tested and approved by the city police and transportation departments, Veras said.
Most of the parade's performers will be locally based to cut down on travel, Veras said. High school and college marching bands that had been invited to perform will be deferred to 2021. In accordance with coronavirus restrictions, all performers will be required to maintain social distancing and wear face masks.
Mayor Bill de Blasio thanked Macy's officials for their effort to stage the parade despite COVID-19 restrictions.
"They are reinventing the event for this moment in history," de Blasio said at his daily coronavirus briefing. "And you will be able to feel the spirit and the joy of that day on television, online."
The Macy's parade has been a traditional holiday season kickoff for more than 90 years and usually attracts throngs of tourists and locals who line the parade route to gawk at inflated characters like Snoopy or Felix the cat.
This year's lineup of balloon characters and human performers will be announced later, Veras said.
Mike Gauyo, writer and founder of Black Boy Writes Media, joins Cheddar News to talk about the new class of mentees for his Black Boy Writes/Black Girl Writes Mentorship Initiative.
Guitarist Ian Neville and Martin Shore, director of 'Take Me to the River: New Orleans,' join Cheddar News to discuss their new film and the importance of New Orleans music.
Fresh off of ringing the opening bell on the Nasdaq on the marijuana holiday, 4/20, Yoko Miyashita, CEO of cannabis website Leafly, joined Cheddar News to discuss the future of cannabis in the U.S. and the growth of her company going forward. "I think this is a new a new high, pardon the pun, but really elevating 4/20 from what used to be sort of an insider cultural moment to something that we're recognizing across the industry, really memorials the impact that this industry has," she said.
Model, actor, and deaf activist Nyle DiMarco, along with interpreter Greyson Van Pelt, joined Cheddar News to talk about his new book "Deaf Utopia" and deaf representation in Hollywood. DiMarco gave a glimpse into what his book focuses on. "I've always felt like audiences think that they know me well, but there are so many other stories that really make me who I am. And I'm excited to share those," he said. DiMarco also hoped he was able to capture in its pages the centuries of oppression that have been faced by the deaf community.
Marijuana legalization has spread across the country in recent years, and the number of Americans in support of legalization is at an all-time high. Andrew Bowden, CEO of the premium cannabis brand Item 9 Labs, joined Cheddar to break down the inner workings of the industry and how the industry can grow from here.
Home builder confidence has fallen to a seven-month low as surging mortgage rates and supply chain issues boost housing costs. At the same time, demand for homes is strong, with homebuilding unexpectedly rising in March, despite rising mortgage rates. But, as the Fed raises interest rates, some analysts are pointing to signs of cooling in the housing market. Tim Rood, Managing Director of SitusAMC, breaks down the latest data and what it signals about the housing market.
While rising wages might be positively impacting workers, inflation continues to rear its ugly head. Will pay increases be able to keep up with the costs of living? Mark Hamrick, a senior economic analyst at Bankrate.com, joined Cheddar News to talk about how the American worker is contending with inflation. "I'm a little skeptical whether wages are going to keep that pace that some are fearful about," he said. "We don't have a historical record that makes that case, and we think about how through the last economic recovery that we had before the pandemic really began to take hold in March and April of 2020 wage growth was really sort of the last part of that chapter."
