In this Nov. 23, 1995 file photo Woody Woodpecker leads a line of other balloons and floats into New York's Times Square during the 69th annual Macy's Thanksgiving Day parade. A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers and giant balloons parading along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday, Sept. 14, 2020. (AP Photo/Paul Hurschmann, File)
By Karen Matthews
A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers, and giant balloons along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday.
The spectacle will be broadcast as usual from 9 a.m. to noon Eastern time on NBC and will include both live and recorded elements, Macy's officials said.
"Under the unique challenges of these unparalleled times, we felt it was important to continue this cherished holiday tradition that has been the opening act to the holiday season for generations of families," Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, said in a prepared statement.
She added, "While it will certainly look different in execution, this year's Macy's Parade celebration will once again serve its historical purpose — to bring joy into the hearts of millions across the nation."
Macy's similarly remade its traditional July Fourth fireworks show this year, swapping the big one-night spectacle for a series of smaller fireworks displays.
The 2 1/2-mile Thanksgiving parade route will be axed in favor of a short stroll for the cameras, Macy's spokesperson Orlando Veras said.
The giant cartoon-character balloons will be flown without the traditional 80 to 100 handlers each and will instead be tethered to specialized vehicles that have been tested and approved by the city police and transportation departments, Veras said.
Most of the parade's performers will be locally based to cut down on travel, Veras said. High school and college marching bands that had been invited to perform will be deferred to 2021. In accordance with coronavirus restrictions, all performers will be required to maintain social distancing and wear face masks.
Mayor Bill de Blasio thanked Macy's officials for their effort to stage the parade despite COVID-19 restrictions.
"They are reinventing the event for this moment in history," de Blasio said at his daily coronavirus briefing. "And you will be able to feel the spirit and the joy of that day on television, online."
The Macy's parade has been a traditional holiday season kickoff for more than 90 years and usually attracts throngs of tourists and locals who line the parade route to gawk at inflated characters like Snoopy or Felix the cat.
This year's lineup of balloon characters and human performers will be announced later, Veras said.
Less than 30% of consumers will apply for a store credit card this holiday season according to a recent LendingTree survey. Matt Schulz, Chief Credit Analyst at LendingTree, joins Cheddar to discuss the pros and cons to store credit cards, and how 'buy now, pay later' loans are coming into play during the holiday shopping season.
Elliot Wolf, EVP of Digital at Wolf Entertainment, and Ben Arnon CRO at Curio, join Cheddar News to discuss the new NFT project called the Wolf Society.
Darnell M. Hunt, Dean of Social Sciences at UCLA an co-author of UCLA's Hollywood Diversity Report, joins Cheddar News to discuss how the latest report reveals TV content from diverse writers and with diverse casts resonated with pandemic audiences.
Tony award-winning actress Anika Noni Rose joined Cheddar's "Between Bells" to discuss the upcoming third season of the podcast, Being Seen. As Rose's first time hosting the series, she explained that it was important for her to do so to offer a unique perspective potentially with the power to change narratives. "We have the ability in our media and our entertainment to change the space in which Black women are seen, to change the narrative of the strong Black woman, and to show a more humanistic view of Black women and Black femmes that will bring people to an understanding and a connection that maybe they didn't otherwise have," she said. Rose also touched on her role in the Netflix series "Maid."
Paid family & medical leave is left out of President Joe Biden's Build Back Better domestic policy plan. Abby Vesoulis, reporter for TIME joins Cheddar News to breakdown what this means for Americans.
Oatly Chief Sustainability Officer, Ashley Allen joins Cheddar News to talk about food waste and hows its been left off the table in the upcoming COP26 agenda. Ashley will be on the ground at COP26 and advocating for this conversation to get the attention it deserves.
Carlo's flying solo today, talking COP26 and climate change, another racially charged trial gets underway, SCOTUS takes on abortion and a stunning rise in traffic deaths points to a bigger societal breakdown sparked by the pandemic.
Apple reported strong fourth quarter earnings, but sales fell below expectations. CEO Tim Cook said chip shortages and manufacturing delays cost the company $6 billion. The issues have led to the newly-launched iPhone 13 Pro being in short supply around the world, as well as to back orders for Apple's new Macbook Pro. Exponential Investment Partners Managing Partner Kevin Riley joined Cheddar News' Closing Bell to discuss.
Electric bike company Dance recently raised $19.4 million, just weeks after rolling out its e-bike subscription service in Berlin. Dance allows users to subscribe to use an e-bike for around €79, or about $91, a month. Dance says its subscription model allows the company to reuse and refurbish its products, and further its mission to build more sustainable and livable cities. Dance founder and CEO Eric Quidenus-Wahlforss joined Cheddar News' Closing Bell to discuss.
