In this Nov. 23, 1995 file photo Woody Woodpecker leads a line of other balloons and floats into New York's Times Square during the 69th annual Macy's Thanksgiving Day parade. A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers and giant balloons parading along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday, Sept. 14, 2020. (AP Photo/Paul Hurschmann, File)
By Karen Matthews
A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers, and giant balloons along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday.
The spectacle will be broadcast as usual from 9 a.m. to noon Eastern time on NBC and will include both live and recorded elements, Macy's officials said.
"Under the unique challenges of these unparalleled times, we felt it was important to continue this cherished holiday tradition that has been the opening act to the holiday season for generations of families," Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, said in a prepared statement.
She added, "While it will certainly look different in execution, this year's Macy's Parade celebration will once again serve its historical purpose — to bring joy into the hearts of millions across the nation."
Macy's similarly remade its traditional July Fourth fireworks show this year, swapping the big one-night spectacle for a series of smaller fireworks displays.
The 2 1/2-mile Thanksgiving parade route will be axed in favor of a short stroll for the cameras, Macy's spokesperson Orlando Veras said.
The giant cartoon-character balloons will be flown without the traditional 80 to 100 handlers each and will instead be tethered to specialized vehicles that have been tested and approved by the city police and transportation departments, Veras said.
Most of the parade's performers will be locally based to cut down on travel, Veras said. High school and college marching bands that had been invited to perform will be deferred to 2021. In accordance with coronavirus restrictions, all performers will be required to maintain social distancing and wear face masks.
Mayor Bill de Blasio thanked Macy's officials for their effort to stage the parade despite COVID-19 restrictions.
"They are reinventing the event for this moment in history," de Blasio said at his daily coronavirus briefing. "And you will be able to feel the spirit and the joy of that day on television, online."
The Macy's parade has been a traditional holiday season kickoff for more than 90 years and usually attracts throngs of tourists and locals who line the parade route to gawk at inflated characters like Snoopy or Felix the cat.
This year's lineup of balloon characters and human performers will be announced later, Veras said.
The record-breaking success of "Squid Game" on Netflix has many media companies competing to produce, stream, and invest in new content from South Korea. Netflix has spent half a billion dollars on developing Korean content this year, and other streaming services are taking note. Seth Schachner, managing director at StratAmericas and digital business executive, joins Cheddar News to discuss.
The two tech- billionaires Elon Musk and Jack Dorsey are the latest voices to discuss the new hypothetical internet called Web 3.0. According to the billionaires, the new concept is just a "marketing buzzword" and cannot exist without venture capitalists or large backing. However, advocates of the Web 3.0 believe this decentralized space is the next big thing to help put ownership back into the hands of the people. Senior News Editor at The Verge, Richard Lawler, joined Cheddar to discuss more.
This year, the games market will generate total revenues of $180.3 billion dollars, a significant increase from 2020. While the industry continues to grow and expand into new spaces, such as the metaverse, there is still plenty of room for growth and reform in this male-dominated market. Katie Robinson, content creator, joins Cheddar News to discuss.
Jacob Channel, Senior Economic Analyst at LendingTree, joins Cheddar to discuss some of the most family-friendly metros in the U.S., and tips for house hunting for a family in the new year.
The hit series "Cobra Kai" on Netflix is about to drop the fourth season on December 31. Jacob Bertrand, who plays Eli "Hawk" Moskowitz, joined Cheddar to talk about what viewers can expect from his character in the upcoming season and why it translates so well with new audiences as well as fans of the original "Karate Kid" film. Bertrand also discussed his podcast with series co-star Xolo Maridueña called "Lone Lobos."
The theme for this year's Waterford Crystal Times Square New Year's Eve Ball is the 'Gift of Wisdom.' Waterford Crystal's Master Artisan Tom Brennan joins Cheddar News to discuss the story behind this year's theme, how Covid is impacting New Year's celebrations and some surprising facts about the Waterford Times Square ball.
Ron Gutman, Co-CEO of Intrivo, joins Cheddar News to discuss how the company is creating a test and tech solution for Covid testing called 2Gather, and how it's using data-driven digital diagnostics to make these tests widely available and affordable.
Despite challenges like inflation, labor and product shortages, and the Omicron variant, holiday sales saw record levels of growth this year, according to a new report from Mastercard SpendingPulse. The group reports on national retail sales across all payment types, finding that holiday sales rose at the fastest pace in 17 years this year. Mastercard senior advisor and former chariman and CEO of Saks Incorporated Steve Sadove joined Cheddar News' Closing Bell to discuss.
