In this Nov. 23, 1995 file photo Woody Woodpecker leads a line of other balloons and floats into New York's Times Square during the 69th annual Macy's Thanksgiving Day parade. A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers and giant balloons parading along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday, Sept. 14, 2020. (AP Photo/Paul Hurschmann, File)
By Karen Matthews
A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers, and giant balloons along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday.
The spectacle will be broadcast as usual from 9 a.m. to noon Eastern time on NBC and will include both live and recorded elements, Macy's officials said.
"Under the unique challenges of these unparalleled times, we felt it was important to continue this cherished holiday tradition that has been the opening act to the holiday season for generations of families," Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, said in a prepared statement.
She added, "While it will certainly look different in execution, this year's Macy's Parade celebration will once again serve its historical purpose — to bring joy into the hearts of millions across the nation."
Macy's similarly remade its traditional July Fourth fireworks show this year, swapping the big one-night spectacle for a series of smaller fireworks displays.
The 2 1/2-mile Thanksgiving parade route will be axed in favor of a short stroll for the cameras, Macy's spokesperson Orlando Veras said.
The giant cartoon-character balloons will be flown without the traditional 80 to 100 handlers each and will instead be tethered to specialized vehicles that have been tested and approved by the city police and transportation departments, Veras said.
Most of the parade's performers will be locally based to cut down on travel, Veras said. High school and college marching bands that had been invited to perform will be deferred to 2021. In accordance with coronavirus restrictions, all performers will be required to maintain social distancing and wear face masks.
Mayor Bill de Blasio thanked Macy's officials for their effort to stage the parade despite COVID-19 restrictions.
"They are reinventing the event for this moment in history," de Blasio said at his daily coronavirus briefing. "And you will be able to feel the spirit and the joy of that day on television, online."
The Macy's parade has been a traditional holiday season kickoff for more than 90 years and usually attracts throngs of tourists and locals who line the parade route to gawk at inflated characters like Snoopy or Felix the cat.
This year's lineup of balloon characters and human performers will be announced later, Veras said.
China's largest ride-hailing company will no longer be listed on the world's largest stock exchange. Didi shareholders voted on Monday to delist from the New York Stock Exchange, less than a year after launching a $4.4 billion IPO with the most significant U.S. share offering by a Chinese company since Alibaba debuted in 2014. Since going public in June of last year, around $70 billion has been wiped from Didi's market value and shares of the company have dropped nearly 90%. Now, Didi is expected to begin preparations to list in Hong Kong. Kevin T. Carter, founder and Chief Investment Officer of EMQQ Global, joins Cheddar News' Closing Bell to discuss.
This episode of On The Job presented by ADP: Cheddar takes a deep dive into how offices in Silicon Valley are handling return-to-office policies with Jesse Levinson, Cofounder and CTO of Zoox; Bob Lockett, Chief Diversity & Talent Officer at ADP breaks down the importance of flexibility at work and how to approach compensation in order to improve retention; Pamela Rucker, CIO Advisor and Instructor for Harvard Professional Development, explains how A.I. can play a role in sustainability efforts and what business leaders need to know about ESG.
Jeremy Kim and Wootak Kim, content creators and the stars of the ‘Under the Influence’ podcast and YouTube series, joined Cheddar News to talk about using their platform to help other Asian American creators. "When we were kind of like coming up with the show idea, there's like so many other people that we really respect or look up to or that interesting stories that will never get the chance to be seen by anybody else," said Jeremy Kim. "And so that's the kind of the platform that we wanted to create."
Chantel Powell, Co-Founder and CEO of Play Pits, joins Cheddar News to discuss how she's grown her business from making it in her very own home to being sold on the shelves in Target stores across the nation, and break down how her business remained resilient throughout the pandemic.
Coming off of their face masks endeavor, Jill Zarin of "The Real Housewives of New York City," and her daughter Ally Shapiro, CMO of JIll & Ally, join Cheddar News to discuss their latest product: crystal manifestation candles. "We have tigers eye, we have amethyst, we have lapis, and alone those could be almost the price of the candle," said Zarin. "We were really able to do it in an affordable way, and if you don't know how to manifest or what that even means, we do it for you on the candle." Zarin also dished on the new season of "Real Housewives Ultimate Girls Trip."
Catching you up on the entertainment headlines of the day with the new "Thor: Love and Thunder" trailer, Tom Cruise saying that he sees every movie that's in theaters, Lucasfilm warning Black actor Moses Ingram starring in "Obi-Wan Kenobi" about a potential racist backlash, and more.
