In this Nov. 23, 1995 file photo Woody Woodpecker leads a line of other balloons and floats into New York's Times Square during the 69th annual Macy's Thanksgiving Day parade. A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers and giant balloons parading along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday, Sept. 14, 2020. (AP Photo/Paul Hurschmann, File)
By Karen Matthews
A Macy's Thanksgiving parade reimagined for the coronavirus pandemic will feature floats, performers, and giant balloons along a one-block stretch of 34th Street in front of the retailer's flagship Manhattan store, Macy's officials announced Monday.
The spectacle will be broadcast as usual from 9 a.m. to noon Eastern time on NBC and will include both live and recorded elements, Macy's officials said.
"Under the unique challenges of these unparalleled times, we felt it was important to continue this cherished holiday tradition that has been the opening act to the holiday season for generations of families," Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, said in a prepared statement.
She added, "While it will certainly look different in execution, this year's Macy's Parade celebration will once again serve its historical purpose — to bring joy into the hearts of millions across the nation."
Macy's similarly remade its traditional July Fourth fireworks show this year, swapping the big one-night spectacle for a series of smaller fireworks displays.
The 2 1/2-mile Thanksgiving parade route will be axed in favor of a short stroll for the cameras, Macy's spokesperson Orlando Veras said.
The giant cartoon-character balloons will be flown without the traditional 80 to 100 handlers each and will instead be tethered to specialized vehicles that have been tested and approved by the city police and transportation departments, Veras said.
Most of the parade's performers will be locally based to cut down on travel, Veras said. High school and college marching bands that had been invited to perform will be deferred to 2021. In accordance with coronavirus restrictions, all performers will be required to maintain social distancing and wear face masks.
Mayor Bill de Blasio thanked Macy's officials for their effort to stage the parade despite COVID-19 restrictions.
"They are reinventing the event for this moment in history," de Blasio said at his daily coronavirus briefing. "And you will be able to feel the spirit and the joy of that day on television, online."
The Macy's parade has been a traditional holiday season kickoff for more than 90 years and usually attracts throngs of tourists and locals who line the parade route to gawk at inflated characters like Snoopy or Felix the cat.
This year's lineup of balloon characters and human performers will be announced later, Veras said.
'Top Gun: Maverick' making an estimated $156 million domestically for its four-day opening weekend. Daniel Loria, SVP of Content Strategy and Editorial Director at Boxoffice Pro, joins Cheddar News to weigh in on the long-awaited sequel and the summer box office.
The holiday weekend saw Disney+ and Netflix competing head-to-head for streaming views as the Disney behemoth kicked off the unofficial start to summer with its release of "Obi-Wan Kenobi" and Netflix responded with the first part of "Stranger Things" Season 4. The streaming giants caught the eye of Wall Street, and Seth Schachner, the managing director at consultancy Strat Americas, joined Cheddar News to break down the heavy hitters. "This is a very tough, competitive game, and I don't see it getting any easier," he said. "I think you'll probably see more consolidation."
The founder and president of Cyborg Mobile Kobie Hatcher has been on a strong trajectory to disrupt his industry with a program called The New Technologists. It's not only meant to address the diversity gap within large tech companies but also help pave the way to transform the lives of young BIPOC students. He joined Cheddar News to talk about how he's working to make a difference with the lack of diversity in tech. “There's truly no lack of talent out there. It's just identifying them and letting them know that, hey, I've been in the tech sector for over 20 years. I see you. I know what you can bring, bring it, we need it," Hatcher said.
Catching you up on the entertainment headlines of the day with "Top Gun: Maverick" soaring up to a record opening at $160.5M, Harry Styles also hitting number one on Billboard with "Harry's House," Netflix released images of Bradley Cooper as Leonard Bernstein in "Maestro," and more.
Constituent service platform Indigov recently raised $25 million in a Series B funding round. Indigov bills itself as a constituent relationship management tool that helps elected officials improve the way they organize, respond to, and engage those they serve. The startup's services are being used by federal, state, and local governments across the country, including the U.S. House of Representatives. Alex Kouts, founder & CEO of Indigov, joins Cheddar News' Closing Bell to discuss.
The 2022 NBA playoffs are intensifying as four teams vie for an NBA finals berth. Tonight, Stephen Curry and the Golden State Warriors can book their finals ticket with a win over the Dallas Mavericks, while Miami will be feeling the 'heat' tomorrow night, facing elimination against the Boston Celtics.
And with the growing popularity of sports betting, the NBA playoffs offers a potential money-making opportunity for fans. Trysta Krick, host of BetMGM Tonight, joins Cheddar News' Closing Bell to discuss.
As the holiday weekend arrives, travelers are bracing themselves for higher gas prices amid the inflation surge, but Robert Sinclair, AAA spokesperson, joined Cheddar News to discuss how the higher costs likely won't hold people back this Memorial Day Weekend. “We're near pre-pandemic levels. Nearly 40 million people are traveling. And of that total, about 35 million will be driving to their destinations," he said.
Terry Dunn Meurer, executive producer of the 'Unsolved Mysteries' podcast, joins Cheddar News to discuss the new season and why people are obsessed with true crime.
