Lyft Activates 'Relief Rides' for Wildfire Victims, Announces 'Round Up & Donate' Milestone

Mike Masserman, head of global policy and social impact at Lyft, spoke with Cheddar about several initiatives the ridesharing company is taking to put its values front and center. Lyft's "Round Up & Donate" feature lets riders make a small charitable donation with each ride. Its first partner in the initiative, the USO, just topped $1 million in donations from the program. The ridesharing company has also activated its "Relief Rides" program to help victims of the California wildfires get to shelters and hospitals. For full interview [click here](https://cheddar.com/videos/lyfts-round-up-and-donate-hits-major-milestone).

More In Business

Your 2026 Money Reset Starts Now

Personal finance reporter Oyin Adedoyin of The Wall Street Journal breaks down the smartest moves to reset savings, debt, and spending.

A Housing Fix or a Political Play? Trump Targets Institutional Buyers

Jeff Ostrowski, Housing Market Analyst at Bankrate, analyzes whether banning corporate buyers would help affordability or worsen supply shortages.

Big Business This Week: Will pressure on Fed chair Powell backfire?

The last 12 months have seen an extraordinary change in the way the U.S. economy works. Some analysts say that hasn’t been working out very well.

Oil Under U.S. Control? Breaking Down the Maduro Capture and Market Impacts

The U.S. is asserting control over Venezuelan oil after capturing President Maduro. Energy reporter Ben Geman of Axios breaks down what it means for markets and

From Stigma to Strategy: The Next Chapter for U.S. Cannabis Investing

Renewed investor interest and possible federal reforms may mark a turning point for U.S. cannabis. AdvisorShares’ Dan Ahrens explains what’s next.

Is Silver the Next Gold? Expert Predicts Historic Rally Ahead

Silver is back in the spotlight as supply constraints, surging industrial demand, and macro trends push prices high, possibly heading toward $100/ounce.

Is the U.S. Job Market Losing Steam? Inside the “Stall Speed” Economy

With paid job posts down 13%, LinkedIn’s Kory Kantenga explains what the latest labor data signals for workers and employers.

How Insomnia Cookies Turned Late-Night Cravings into a Global Business

What started in a college dorm is now a cookie empire. Insomnia Cookies CEO Seth Berkowitz talks scale, strategy, and staying sweet.

'Returnuary' Exposed: The Tech Company Saving Millions of Returned Products

Billions of pounds of returns go to waste each year. REBEL CEO, Emily Hosie, on the company working to turn that waste into resale opportunity.

Rebuilding Wall Street on the Blockchain: Inside NANT Global Finance

NANT Global Finance CEO Mark Elenowitz shares how blockchain is transforming capital markets with integrated brokerage, exchange, and transfer services.

Load More