Lyft Activates 'Relief Rides' for Wildfire Victims, Announces 'Round Up & Donate' Milestone
Mike Masserman, head of global policy and social impact at Lyft, spoke with Cheddar about several initiatives the ridesharing company is taking to put its values front and center. Lyft's "Round Up & Donate" feature lets riders make a small charitable donation with each ride. Its first partner in the initiative, the USO, just topped $1 million in donations from the program. The ridesharing company has also activated its "Relief Rides" program to help victims of the California wildfires get to shelters and hospitals.
For full interview [click here](https://cheddar.com/videos/lyfts-round-up-and-donate-hits-major-milestone).
Paul Dergarabedian, Senior Media Analyst at Comscore shares the ups and downs that hit box offices in 2024, and how "Glicked" helped end the year back on top.
