Mike Masserman, head of global policy and social impact at Lyft, spoke with Cheddar about several initiatives the ridesharing company is taking to put its values front and center. Lyft's "Round Up & Donate" feature lets riders make a small charitable donation with each ride. Its first partner in the initiative, the USO, just topped $1 million in donations from the program. The ridesharing company has also activated its "Relief Rides" program to help victims of the California wildfires get to shelters and hospitals. For full interview [click here](https://cheddar.com/videos/lyfts-round-up-and-donate-hits-major-milestone).

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Al Sharpton to lead pro-DEI march through Wall Street
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
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