*By Kate Gill*
Handbag heaven is real ー and affordable.
At the very least, consignment brand the RealReal has built a prototype for retail paradise in West Hollywood, Calif., for its new brick-and-mortar location.
Cheddar's own Alyssa Julya Smith took a tour of the sprawling store, lined wall-to-wall with luxury handbags, clothing, and accessories.
The RealReal, which began online, functions as a resale vendor for worn, high-end designer duds. According to the brand's chief authenticator, Graham Wetzbarger, the new location is "all about discovery."
"It has a tactile sensation ー people can come and touch, talk to our experts, and really explore," Wetzbarger said.
But make no mistake, presentational as the store may be, "it's not a museum," Wetzbarger said. "It's not an art gallery. I want you to come in and touch and play, feel the quality of the leather, the quality of the cashmere."
In a sense, Wetzbarger's team has fashioned a classroom that customers can actually afford to experience.
In addition to the RealReal's West Coast store, the brand has a second brick-and-mortar location in New York City's SoHo neighborhood.
For full interview [click here](https://cheddar.com/videos/the-realreals-chief-authenticator-teaches-us-how-to-evaluate-designer-products).
Allison Pohle, reporter at The Wall Street Journal, breaks down airline chaos, surprise winners, and what the latest rankings mean for your next flight.
Jason Chinnock discusses Ducati’s 100th anniversary, blending a century of racing heritage with innovation, off-road expansion, and plans for the next 100 years
Jasmine Sun on unregulated peptides moving from fringe biohacking to Silicon Valley mainstream, promising healing, focus, and optimization with little oversight
For Trump, markets matter more than polls. Luke Broadwater, White House correspondent for The New York Times, examines how Wall Street guides decisions.
As political and economic uncertainty rises, Americans are seeking second passports and golden visas. Latitude Group’s CEO explains what’s driving the surge.
As AI and electrification drive record power demand, nuclear energy returns to the spotlight. Lightbridge CEO explains how advanced fuel could reshape the grid.
Shark Tank’s Kevin O’Leary breaks down his Hollywood debut, Marty Supreme’s $100M box office run, Oscar buzz, and what business taught him about movies.
