*By Kate Gill*
Handbag heaven is real ー and affordable.
At the very least, consignment brand the RealReal has built a prototype for retail paradise in West Hollywood, Calif., for its new brick-and-mortar location.
Cheddar's own Alyssa Julya Smith took a tour of the sprawling store, lined wall-to-wall with luxury handbags, clothing, and accessories.
The RealReal, which began online, functions as a resale vendor for worn, high-end designer duds. According to the brand's chief authenticator, Graham Wetzbarger, the new location is "all about discovery."
"It has a tactile sensation ー people can come and touch, talk to our experts, and really explore," Wetzbarger said.
But make no mistake, presentational as the store may be, "it's not a museum," Wetzbarger said. "It's not an art gallery. I want you to come in and touch and play, feel the quality of the leather, the quality of the cashmere."
In a sense, Wetzbarger's team has fashioned a classroom that customers can actually afford to experience.
In addition to the RealReal's West Coast store, the brand has a second brick-and-mortar location in New York City's SoHo neighborhood.
For full interview [click here](https://cheddar.com/videos/the-realreals-chief-authenticator-teaches-us-how-to-evaluate-designer-products).
Jason Moser, analyst and adviser at the Motley Fool, shares thoughts on recent tech earnings, including what’s behind Google’s share price drop and why A.I. could be Microsoft’s ‘iPhone moment.’
CEOs of social media platforms like Facebook, TikTok, and more meet with lawmakers Wednesday about how they are protecting children from sexual exploitation.
San Francisco 49ers president Al Guido discusses what goes into preparing for Super Bowl LVIII, building a championship-ready team, and how Taylor Swift and streaming are both bringing new fans to the NFL.
A $1 billion loss from a six-week strike did not crash GM's net income last year, which instead rose 12% — and the automaker expects improvement in 2024, too.
Accrue CEO and founder Michael Hershfield explains why Americans' credit card delinquencies are on the rise, advice on what can help, and the key difference between Boomers and Gen Z when it comes to money.
Senior Economist at Morning Consult Kayla Bruun shares thoughts on what to expect from the Fed's January meeting and where monetary policy is headed, as well as how consumers are faring.
Former Medtronic CEO and author of 'True North' Bill George explains the steps Boeing leadership must take to regain client and consumer trust after 737 Max 9 production was stopped.
Amazon blamed "regulatory hurdles" for calling off its proposed acquisition of robot vacuum maker iRobot. Not even a Roomba could clean up the deal's antitrust scrutiny.
To celebrate Flutter Entertainment's debut on the NYSE, FanDuel CEO Amy Howe shares her thoughts on the company's plans for growth, the future of online sportsbetting, and Super Bowl Sunday.
