*By Kate Gill*
Handbag heaven is real ー and affordable.
At the very least, consignment brand the RealReal has built a prototype for retail paradise in West Hollywood, Calif., for its new brick-and-mortar location.
Cheddar's own Alyssa Julya Smith took a tour of the sprawling store, lined wall-to-wall with luxury handbags, clothing, and accessories.
The RealReal, which began online, functions as a resale vendor for worn, high-end designer duds. According to the brand's chief authenticator, Graham Wetzbarger, the new location is "all about discovery."
"It has a tactile sensation ー people can come and touch, talk to our experts, and really explore," Wetzbarger said.
But make no mistake, presentational as the store may be, "it's not a museum," Wetzbarger said. "It's not an art gallery. I want you to come in and touch and play, feel the quality of the leather, the quality of the cashmere."
In a sense, Wetzbarger's team has fashioned a classroom that customers can actually afford to experience.
In addition to the RealReal's West Coast store, the brand has a second brick-and-mortar location in New York City's SoHo neighborhood.
For full interview [click here](https://cheddar.com/videos/the-realreals-chief-authenticator-teaches-us-how-to-evaluate-designer-products).
Pete Nicoletti, Global CISO at Check Point, explains why it’s so difficult to legislate against A.I. disinformation and why it’s a concern going into the 2024 election.
Michelle Freyre, Clinique Global Brand President, discusses the company's latest ventures and why skin advice should always come from a trusted source.
Jason Tartick, small business expert and TurboTax Live Partner (who you may recognize from 'The Bachelorette'), shares his tips for making sure your taxes are flawless this year.
Christine Short, Head of Research, Global Corporate Events at Wall Street Horizon, a TMX Company, breaks down the biggest takeaways from companies’ quarterly results.
TikTok once again finds itself in a precarious position as lawmakers in Washington move forward with a bill that could lead to a nationwide ban on the platform.
Bryan West, Gannett’s Taylor Swift reporter, recaps the many, many, theories and Easter eggs Swifties are debating as her ‘Eras Tour’ film comes to Disney+.
‘Our Biggest Fight’ author and Project Liberty founder Frank McCourt, Jr. explains his problem with the internet – and why this Tiktok bill is just a starting point.
Consumer prices in the United States picked up last month, a sign that inflation remains a persistent challenge for the Federal Reserve and for President Biden.
