L'Oreal Launches First Battery-Free Wearable for UV Protection
In 1935 L'Oreal developed the first commercial sunscreen product. Now, the beauty company is out with the first battery-free wearable that help will with UV protection. UV Sense could usher in a new wave of preventative sun skin care.
Guive Balooch is the Global Vice President of L'Oréal's Technology Incubator. Balooch explains the importance of creating a wearable that is as fashionable as it is functional. UV Sense is the only wearable that has no battery. This makes the device small enough to fit on a consumer's fingernail.
Balooch says the key to creating a wearable that people want is to make it have actionable results and make it something fashionable that people want it to wear.
UV Sense is being piloted this year and should be officially launched for commercial purchasing in 2019.
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
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