L'Oreal Launches First Battery-Free Wearable for UV Protection
In 1935 L'Oreal developed the first commercial sunscreen product. Now, the beauty company is out with the first battery-free wearable that help will with UV protection. UV Sense could usher in a new wave of preventative sun skin care.
Guive Balooch is the Global Vice President of L'Oréal's Technology Incubator. Balooch explains the importance of creating a wearable that is as fashionable as it is functional. UV Sense is the only wearable that has no battery. This makes the device small enough to fit on a consumer's fingernail.
Balooch says the key to creating a wearable that people want is to make it have actionable results and make it something fashionable that people want it to wear.
UV Sense is being piloted this year and should be officially launched for commercial purchasing in 2019.
With the annual Beauty CEW Awards in tow, Brittany Lo, founder of Beia Beauty, joined Cheddar News to show and demonstrate some of her company's sensual care products. Beia Beauty is a finalist in the sexual wellness category.
