Apple Updates: AR For iOS, a Better Siri, and a Remedy for Tech Addictions
Here's the latest from Apple's annual conference for developers in San Jose, Calif., where the company is announcing software upgrades and new initiatives:
+ As expected, Apple unveiled tools to help iPhone and iPad users manage the time they spend glued to their screens. The new tool, Screen Time, is part of the new iOS 12 mobile operating system. Screen Time shows how much time users spend with each app, how many times they pick up their phones, and which notifications catch their attention. It will also enable users to set limits.
+ The iOS 12 will also include upgrades to the FaceTime app to enable group video chats with as many as 32 people simultaneously. And users can create their own animated emojis that look like them, what Apple is calling a "Memoji."
+ As competition among voice assistants heats up, Apple announced changes to Siri, which will be able to give iPhone users suggestions based on their location and the time of day. If you're running late, the new Siri can suggest you call or send a text to alert your next appointment from the phone's lock screen.
+ Apple will also roll out Siri Shortcuts to help users customize Siri's suggestions and program regular reminders for daily tasks.
+ The Photo app will be redesigned to make searching through images on an iPhone or iPad easier, allowing users to better sort by location, categories, and events. It will also incorporate facial recognition to make it easier to share images with friends.
+ Apple's new iOS 12 mobile operating system will also include a new tool, Measure, that lets users measure the dimensions of objects through their device's camera.
+ The company unveiled its big push into augmented reality with a new file format for AR content ー .USDZ. Craig Federighi, Apple’s senior vice president of software engineering, said it would be integrated with Adobe's Creative Cloud ecosystem and can be easily shared via text message and email.
+ Tim Cook opened the keynote of Apple's annual developers conference by highlighting the 10th anniversary next month of the company's App Store. Cook, Apple's chief executive, said developers have earned more than $100 billion through the App Store since its inception.
+ Apple is expected to focus on software at the developers conference. The company's services ー Music, Pay, and iCloud ー account for about 15 percent of total revenue, up from 10 percent in the fourth quarter last year, as sales of the iPhone are slowing.
+ Watch the keynote [live](https://www.apple.com/apple-events/june-2018/) on Apple's website.
*Check back for updates from the conference, and interviews and live analysis from Cheddar's Hope King ([@lisahopeking on Twitter](https://twitter.com/lisahopeking)) at WWDC 2018.*
Auction-based advertising infrastructure startup Topsort
raised $8 million in a seed funding round. Topsort says companies like Google and Amazon have been making huge profits from auction-based advertising for decades, but that the technology is complicated, exclusive, and hard to build. The company is trying to be a solution, by offering an auction-based advertising API to smaller retailers and marketplaces. Regina Ye, CEO and co-founder of Topsort, joins Cheddar News' Closing Bell to discuss.
Lance Ippolito, Head Trader at Future of Wealth, joins Cheddar News' Closing Bell, where he says the President's executive order on crypto is a step in the right direction even though investor sentiment cooled off on Thursday.
After a week of headlines that ranged from a potential criminal investigation by the Justice Department to a 20 for 1 stock split, Michael Pachter, the managing director of equity research at Wedbush Securities, joined Cheddar News to shake out what wild week means for the tech giant and what he thinks is behind possible government antipathy towards the company. "If you look at Amazon, Capitol Hill hates them," he said. "And maybe it's just because Bezos looks like Dr. Evil, but I think part of it is that a lot of constituents of these legislators just don't whine at Congress, 'leave my company alone,' the way they do with Disney or Microsoft."
The ongoing semiconductor chip shortage has been impacting everything from the purchase of cars to smartphones. Deputy Commerce Secretary Don Graves spoke with Cheddar about the Biden administration's efforts to combat the issue and if the current crisis in Ukraine will have any impact on the global supply chain problems for semiconductors. "We're working very closely with all of our partners and allies around the globe, just as we have on the export controls and sanctions that we've applied to Russia to deal with that needless aggression," he said. "We're also working with them on the challenges of raw materials for a range of industries, including the semiconductor industry. We believe that we are going to be able to meet the demand for the for the near term."
Deputy Commerce Secretary Don Graves spoke to Cheddar's Alex Vuocolo about the ongoing semiconductor shortages and the push from the Biden administration to cover the supply chain problem as well as look ahead to future-proofing it.
Card Issuing Platform Marqeta blowing past Wall Street expectations in its Q4 earnings report, with revenue jumping to $155 million, up significantly from the $86 million it reported last quarter. Vidya Peters, Chief Operating Officer, Marqeta, joined Cheddar's Opening Bell to discuss the company's strong growth as well as her tips for female leaders.
Apple wrapped up its first product event of the year called 'Peek Performance.' The event showcased Apple's new affordable iPhone, an iPad air update, and the most powerful mac chip yet. Ian Sherr, editor at large at CNET, joins Cheddar News to discuss the highlights of the event.
