Apple Updates: AR For iOS, a Better Siri, and a Remedy for Tech Addictions
Here's the latest from Apple's annual conference for developers in San Jose, Calif., where the company is announcing software upgrades and new initiatives:
+ As expected, Apple unveiled tools to help iPhone and iPad users manage the time they spend glued to their screens. The new tool, Screen Time, is part of the new iOS 12 mobile operating system. Screen Time shows how much time users spend with each app, how many times they pick up their phones, and which notifications catch their attention. It will also enable users to set limits.
+ The iOS 12 will also include upgrades to the FaceTime app to enable group video chats with as many as 32 people simultaneously. And users can create their own animated emojis that look like them, what Apple is calling a "Memoji."
+ As competition among voice assistants heats up, Apple announced changes to Siri, which will be able to give iPhone users suggestions based on their location and the time of day. If you're running late, the new Siri can suggest you call or send a text to alert your next appointment from the phone's lock screen.
+ Apple will also roll out Siri Shortcuts to help users customize Siri's suggestions and program regular reminders for daily tasks.
+ The Photo app will be redesigned to make searching through images on an iPhone or iPad easier, allowing users to better sort by location, categories, and events. It will also incorporate facial recognition to make it easier to share images with friends.
+ Apple's new iOS 12 mobile operating system will also include a new tool, Measure, that lets users measure the dimensions of objects through their device's camera.
+ The company unveiled its big push into augmented reality with a new file format for AR content ー .USDZ. Craig Federighi, Apple’s senior vice president of software engineering, said it would be integrated with Adobe's Creative Cloud ecosystem and can be easily shared via text message and email.
+ Tim Cook opened the keynote of Apple's annual developers conference by highlighting the 10th anniversary next month of the company's App Store. Cook, Apple's chief executive, said developers have earned more than $100 billion through the App Store since its inception.
+ Apple is expected to focus on software at the developers conference. The company's services ー Music, Pay, and iCloud ー account for about 15 percent of total revenue, up from 10 percent in the fourth quarter last year, as sales of the iPhone are slowing.
+ Watch the keynote [live](https://www.apple.com/apple-events/june-2018/) on Apple's website.
*Check back for updates from the conference, and interviews and live analysis from Cheddar's Hope King ([@lisahopeking on Twitter](https://twitter.com/lisahopeking)) at WWDC 2018.*
Markets closed the day mixed, and well off their lows of the day following a market meltdown earlier in the session. The Nasdaq staged a comeback late in the day, even amid ongoing worries about the Federal Reserve raising interest rates. Doug Flynn, certified financial planner and co-founder of Flynn Zito Capito, joined Cheddar News' Closing Bell to discuss the markets' close and what's driving the major indexes.
Two companies recently announced a new partnership aimed at addressing the growing demand to borrow against crypto - digital assets capital markets firm CrossTower is partnering with commercial bank, BankProv. The companies are launching a crypto lending platform that will allow Bitcoin miners to receive loans to invest in crypto mining equipment. The companies say the program also addresses the difficulty of breaking into crypto mining due to the high cost. CrossTower research analyst Martin Gaspar joins Cheddar News' Closing Bell to discuss.
Next-gen social sports platform Break the Love recently raised $2.5 million in seed funding. Break the Love's platform and iOS app allows users to discover and book group-based tennis activities, to either learn, train, or compete. The new company has already gotten support from a few big names in the world of tennis, including the coach of Naomi Osaka, as well as the United States Tennis Association and the brand Wilson. Break the Love founder and CEO Trisha Goyal joins Cheddar News' Closing Bell to discuss.
The world of NFTs and cannabis are colliding as luxury cannabis company Peakz gears up to launch a digital dispensary in the metaverse. CEO Jessie Grundy and Tiffany McBride, managing director of social equity ventures at The Parent Company, an investor in Peakz, joined Cheddar to break down exactly how a digital dispensary would work. Grundy also talked about offering low-cost NFT courses in an effort to help Oakland, California, residents not miss out on new investing opportunities, and McBride discussed why the tech-forward vision of Grundy was worth investing in for The Parent Company. "He comes with really fresh ideas that he's vetted, that he's experienced in, and I really believe the thinking along Jessie's lines is the future of cannabis," she said. "He's more than just flower and a story. He comes with concepts that are new that are innovative, and that is easy for us to get behind."
Daniel O'Brien, president and global head of enterprise at HTC America, joined Cheddar's "Closing Bell" to discuss new products and services the virtual reality brand showed off at CES 2022, including a wrist tracker — in lieu of controllers — for more accurate interactions connected to its all-in-one headset, the VIVE Focus 3. O'Brien also described a cloud-based, 5G content delivery system. "We partnered up with Lumen Technologies and from six miles away we delivered high bandwidth VR to a headset directly in the Wynn Hotel during CES," he said. "And people were able to walk around in their virtual experience through a wireless signal."
