Apple Updates: AR For iOS, a Better Siri, and a Remedy for Tech Addictions
Here's the latest from Apple's annual conference for developers in San Jose, Calif., where the company is announcing software upgrades and new initiatives:
+ As expected, Apple unveiled tools to help iPhone and iPad users manage the time they spend glued to their screens. The new tool, Screen Time, is part of the new iOS 12 mobile operating system. Screen Time shows how much time users spend with each app, how many times they pick up their phones, and which notifications catch their attention. It will also enable users to set limits.
+ The iOS 12 will also include upgrades to the FaceTime app to enable group video chats with as many as 32 people simultaneously. And users can create their own animated emojis that look like them, what Apple is calling a "Memoji."
+ As competition among voice assistants heats up, Apple announced changes to Siri, which will be able to give iPhone users suggestions based on their location and the time of day. If you're running late, the new Siri can suggest you call or send a text to alert your next appointment from the phone's lock screen.
+ Apple will also roll out Siri Shortcuts to help users customize Siri's suggestions and program regular reminders for daily tasks.
+ The Photo app will be redesigned to make searching through images on an iPhone or iPad easier, allowing users to better sort by location, categories, and events. It will also incorporate facial recognition to make it easier to share images with friends.
+ Apple's new iOS 12 mobile operating system will also include a new tool, Measure, that lets users measure the dimensions of objects through their device's camera.
+ The company unveiled its big push into augmented reality with a new file format for AR content ー .USDZ. Craig Federighi, Apple’s senior vice president of software engineering, said it would be integrated with Adobe's Creative Cloud ecosystem and can be easily shared via text message and email.
+ Tim Cook opened the keynote of Apple's annual developers conference by highlighting the 10th anniversary next month of the company's App Store. Cook, Apple's chief executive, said developers have earned more than $100 billion through the App Store since its inception.
+ Apple is expected to focus on software at the developers conference. The company's services ー Music, Pay, and iCloud ー account for about 15 percent of total revenue, up from 10 percent in the fourth quarter last year, as sales of the iPhone are slowing.
+ Watch the keynote [live](https://www.apple.com/apple-events/june-2018/) on Apple's website.
*Check back for updates from the conference, and interviews and live analysis from Cheddar's Hope King ([@lisahopeking on Twitter](https://twitter.com/lisahopeking)) at WWDC 2018.*
Mike McGlone, Senior Commodity Strategist at Bloomberg Intelligence, joins Cheddar News' Closing Bell, where he says he believes we'll eventually see Bitcoin reach the $100,000 mark despite its recent struggles, and explains why Bitcoin will be less volatile than the Nasdaq.
Food waste is a major contributor to greenhouse gas emissions in the United States. Strella Biotechnology is trying to solve the problem by introducing new technology to a business that's been around for generations -- farming. The 24-year-old CEO created hi-tech sensors that interpret the shelf life of produce and alert farmers when fruits and vegetables are ready to be sent to supermarkets. The company says the process can help farmers make money, reduce food waste and increase the quality of produce. Strella Biotechnology's co-founder and CEO Katherine Sizov and co-founder and COO Jay Jordan joined Cheddar Climate to discuss.
Hugh Odom, founder and president of Vertical Consultants, shared his expertise on telecommunications with Cheddar on the safety issue raised about 5G deployment by airlines. The installation was partially delayed again on Tuesday as the airlines warned of potentially catastrophic delays in a letter to the Biden administration. Later, both Verizon and AT&T relented and put a pause on some of the implementations. "The first thing the Biden administration needs to do is get everybody in the room and say, look, aviation industry, identify the problem — wireless industry, come up with a solution," said Odom.
Microsoft announced on Tuesday it's acquiring video game publisher Activision Blizzard for nearly $70 billion in cash, a company that's is known for big titles like "Call of Duty" and "World of Warcraft." Lyron Bentovim, Glimpse Group president and CEO, and Dan Ives, managing director and senior equity research analyst at Wedbush, sat down to talk about what Ives called "a shot across the bow" towards the competition. "This is pretty exciting for the industry as a whole because another one of the big players is coming to the metaverse," said Bentovim. "Microsoft using metaverse in the quote from their CEO in their press release shows the importance of this deal."
Netflix may not be staying at the top of the streaming wars, according to some wary investors, as competition heats up and it raises prices yet again. Tuna Amobi, director and senior equity analyst at CFRA Research, spoke with Cheddar about what investors should be considering should they stick with the streaming pioneer or drop the investment. "I think it's always mostly about the subscriber growth for the Q4, which is going to be an indicator of how the company has been navigating the speed bumps that we saw early in the year," said Amobi.
L’Oréal is doubling down on its investment in tech. The French beauty giant unveiled two new high-tech products ahead of CES 2022, aimed at simplifying the hair coloring process. Guive Balooch, global vice president of L’Oréal Technology Incubator, joined Cheddar's Opening Bell to discuss the company's innovations for hair coloring, including the Colorsonic application device and the Coloright AI diagnostic tool.
Walmart is one of the latest companies looking to adapt to the emerging digital economy by possibly establishing its own cryptocurrency. The retail giant filed at least seven applications with the U.S. Patent and Trademark Office, including one for blockchain assets.
