When you hear someone has "gone live" you might think of Facebook live or Instagram live. However, for nearly 40 million people, they think of the platform they use on a regular basis: Live.me. The platform lets broadcasters interact directly with fans as they produce content. Then, those fans can pay their favorite creators with digital gifts that are turned into real currency.
Kjudor Annous, head of marketing and partnerships at Live.me, joins Cheddar to explain how the platform is pushing live video forward. By giving viewers the options to pay their favorite creators, both parties have the incentive to go on the platform, and to engage with it.
For the future, Annous says that Live.me is interested in pursuing partnerships. They are excited about growth, and hope to continue adding to their user base.
Union workers at Mack Trucks went on strike Monday after voting down a tentative five-year contract agreement that negotiators had reached with the company.
Claudia Goldin, a Harvard University professor, was awarded the Nobel economics prize on Monday for research that helps explain why women around the world are less likely than men to work and to earn less money when they do.
