When you hear someone has "gone live" you might think of Facebook live or Instagram live. However, for nearly 40 million people, they think of the platform they use on a regular basis: Live.me. The platform lets broadcasters interact directly with fans as they produce content. Then, those fans can pay their favorite creators with digital gifts that are turned into real currency.
Kjudor Annous, head of marketing and partnerships at Live.me, joins Cheddar to explain how the platform is pushing live video forward. By giving viewers the options to pay their favorite creators, both parties have the incentive to go on the platform, and to engage with it.
For the future, Annous says that Live.me is interested in pursuing partnerships. They are excited about growth, and hope to continue adding to their user base.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
An Illinois jury ruled this week that several major egg producers conspired to limit the U.S.'s supply of eggs in order to raise prices in a case stemming from a federal lawsuit originally filed 12 years ago.
Consumers are expected to use “buy now, pay later” payment plans heavily this holiday season, a forecast that bodes well for retailers but that has credit experts again sounding alarm bells.
