When you hear someone has "gone live" you might think of Facebook live or Instagram live. However, for nearly 40 million people, they think of the platform they use on a regular basis: Live.me. The platform lets broadcasters interact directly with fans as they produce content. Then, those fans can pay their favorite creators with digital gifts that are turned into real currency.
Kjudor Annous, head of marketing and partnerships at Live.me, joins Cheddar to explain how the platform is pushing live video forward. By giving viewers the options to pay their favorite creators, both parties have the incentive to go on the platform, and to engage with it.
For the future, Annous says that Live.me is interested in pursuing partnerships. They are excited about growth, and hope to continue adding to their user base.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
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New data is showing rent prices are on the decline.
If you qualify for the student loan interest deduction, you can deduct up to $2500 a year in interest paid on education debt.
The U.S. labor agency is trying to force Starbucks to reopen 23 stores that it closed allegedly to discourage a nationwide union campaign
A surge in holiday spending could help combat inflation worries.
