When you hear someone has "gone live" you might think of Facebook live or Instagram live. However, for nearly 40 million people, they think of the platform they use on a regular basis: Live.me. The platform lets broadcasters interact directly with fans as they produce content. Then, those fans can pay their favorite creators with digital gifts that are turned into real currency.
Kjudor Annous, head of marketing and partnerships at Live.me, joins Cheddar to explain how the platform is pushing live video forward. By giving viewers the options to pay their favorite creators, both parties have the incentive to go on the platform, and to engage with it.
For the future, Annous says that Live.me is interested in pursuing partnerships. They are excited about growth, and hope to continue adding to their user base.
Hershey is cautioning on its 2024 profit growth as the company contends with rising cocoa costs, leading to increased prices for chocolate. The company anticipates its full-year earnings per share being relatively flat, partly due to higher cocoa and sugar costs.
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David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
