*By Chloe Aiello* As of Friday afternoon, more than 600 people are still missing and almost 70 are dead as a result of ongoing fires that have ravaged parts of Northern and Southern California over the past week. The toll of missing individuals from the Camp Fire soared after the Butte County Sheriff Department adjusted the count to reflect those reported missing during the height of the blaze. In a conference with reporters late Thursday [recorded by NBC](https://www.nbcnews.com/news/us-news/number-missing-doubles-northern-california-s-camp-fire-seven-more-n937006), Butte County Sheriff Kory Honea said he suspects many on the list may have sought cover from the fire and don't even know they've been reported missing. He also said he expects the list to fluctuate as some are located and others are reported missing. The list includes many elderly individuals in their 80s and 90s. The Camp Fire has been deemed the most deadly and destructive fire in California's history. It's scorched 142,000 acres, destroyed more than 12,000 structures ーmany of them homesー and almost completely leveled the town of Paradise. It also accounts for a reported 66 of the 69 fire casualties reported, but those numbers are still shifting. The California Department of Forestry and Fire Protection said it expects to have the Woolsey Fire fully contained by Monday and the Camp Fire contained by Nov. 30. President Donald Trump is scheduled to travel to California on Saturday "to meet with individuals impacted by the wildfires." the White House said Thursday. The show of support signals a change in tone for the President, who over the weekend blamed the blaze on what he called "gross mismanagement of the forests," and threatened to revoke federal funding of certain departments. His comments sparked backlash from [Californians, fellow politicians, and advocates of climate science.]( https://cheddar.com/videos/rep-elect-rouda-trump-should-lead-on-climate-change-instead-of-throwing-tweet-tantrums). Meanwhile, the financial toll of the fire was also coming into focus. Shares of Pacific Gas and Electric Company ($PCG) recovered more than 37 percent on Friday after a report that signaled a possible bailout of the company, which is California's leading utility provider. Shares of the utility were thrashed this week over concerns its equipment would be found responsible for the igniting the Camp Fire. The utility revealed in a filing on Tuesday that it experienced an outage in Butte County, near the area where the fire is thought to have started ー and right around the same time. [In the filing,](https://www.sec.gov/Archives/edgar/data/75488/000114036118042983/form8k.htm ) the utility provider disclosed that "the Utility could be subject to significant liability in excess of insurance coverage" if its equipment is found to be at fault. The head of a California utility regulator, however, said the company should not be allowed to enter bankruptcy when it may be on the hook for billions in liabilities, Bloomberg [reported](https://www.bloomberg.com/news/articles/2018-11-16/pg-e-soars-after-regulator-eases-concern-on-bankruptcy-risk). “It’s not good policy to have utilities unable to finance the services and infrastructure the state of California needs,” California Public Utilities Commission's Michael Picker said. “They have to have stability and economic support to get the dollars they need right now.” Picker later told [The San Francisco Chronicle](https://www.sfchronicle.com/california-wildfires/article/California-regulator-lays-groundwork-for-PG-E-13397247.php) about a possible pathway to bailout which would rely on a relatively new state law to allow PG&E to pass along some costs to customers.

Share:
More In Culture
Mattel COO on Hot Wheels 2022 Legend Tour and NFTs
Mattel’s Hot Wheels 2022 Legend Tour will be coming to New York City after a tour of 14 countries and five continents. The company is also launching Hot Wheels into the NFT space with the Hot Wheels Garage allowing users to customize digital cars. Richard Dickson, president and COO of Mattel, joined Cheddar News to talk about the tour and the efforts the iconic brand is taking to stay relevant in the digital age. "I think as you look at what's successful brands and toy brands in particular in this particular chapter are going to be about nostalgic brands that have longevity," he said. "We're generational in the context of our portfolio."
Pandemic Sparks Big Shift In Brand Loyalty
The pandemic has seen a historic shift in brand loyalty. Since the beginning of COVID-19, more than 75% of shoppers have changed their buying habits, and 39% have switched brands or retailers entirely, as inflation and supply shortages have forced them to rethink their purchases, according to McKinsey. Barbara Connors, VP of Commercial Insights at 84.51°, breaks down this shift in brand loyalty and how brands are adapting to it.
Omni Hotels & Resorts CEO On Staying On Track During The Pandemic
Despite headwinds from COVID-19, Omni Hotels and Resorts has been able to stay on track, with many new properties in the works. The hotel and resorts chain has also seen a 50% uptick in revenue across all of its locations compared to its levels in 2019. Peter Strebel, President & CEO of Omni Hotels & Resorts, joined Cheddar to talk about how Omni was able to emerge from the pandemic stronger than ever, and give insight into the expected summer travel surge.
Autism Speaks Celebrates World Autism Month
April is World Autism Month. Pamela Dixon, director of clinical services and inclusion at Autism Speaks, joins Cheddar News to discuss the importance of supporting people with autism this month and beyond.
Load More