The film and TV studio known for the "Hunger Games" has invested heavily in acquiring game developers and esports franchises. "I think the hardest thing to do in media, and probably the most expensive thing to do, is to launch a globally successful video game," says Peter Levin, President of Interactive Ventures, a unit of the studio.
For full interview, [click here]( https://cheddar.com/videos/lionsgates-peter-levin-on-betting-big-with-video-games).
Fintech company CurrencyWorks partnered with Enderby Entertainment on a new platform called Vuele featuring the actor Anthony Hopkins in a film called “Zero Contact.” But it won't be coming to theaters or streaming — it's an NFT. Cameron Chell, founder and chairman of CurrencyWorks and co-head of Vuele, joined Cheddar’s Closing Bell to provide some insight into how it all works. Chell described Vuele as the first-ever direct-to-consumer film viewing platform that incorporates NFT tech making the movie a digital collectible, not for mass-market viewing.