The film and TV studio known for the "Hunger Games" has invested heavily in acquiring game developers and esports franchises. "I think the hardest thing to do in media, and probably the most expensive thing to do, is to launch a globally successful video game," says Peter Levin, President of Interactive Ventures, a unit of the studio.
For full interview, [click here]( https://cheddar.com/videos/lionsgates-peter-levin-on-betting-big-with-video-games).
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.
