The L.A. Auto Show is about to kick off and will put the latest car technologies front and center. Cheddar got an early look at Lincoln's brand new 2019 Lincoln Nautilus. Our own Alyssa Julya Smith was with Robert Parker, Director of Sales and Marketing for the Lincoln Motor Company, to chat about some of the innovation behind the new SUV.
Parker says SUVs are one of the hottest segments. He gives us a first-hand look at some of the new features. The car has wireless charging, and says goodbye to the traditional gear stick.
The Lincoln director also fills us in on the technologies that add an extra layer of safety, such as lane centering. The radar-based cruise control will monitor where you are on the highway, and pre-condition the brakes if it senses the driver is getting off-track. The car even has a feature called evasive steering, which pre-conditions steering away from danger if the driver does not take control.
E-commerce data platform Rokt is prepping for an IPO as it comes off of a $325 million Series E fundraise, and CEO Bruce Buchanan joined Cheddar to discuss the future of his company. He explained how Rokt uses data science to optimize the consumer experience with their clients and discussed the goal to go public in 2023. "We're at a size and scale now where it's important we can give liquidity to investors, we can use the public markets to attract more talent, and we can use the public markets also to go on and acquire more businesses," he said. "We think it's about time that we do list."
Chloe and Halle Bailey are no strangers to hard work. The sisters got their start performing covers on YouTube and have become a force in the music industry. Since then, the two have spread their wings beyond their duo group to individual projects. Now they're coming together to face off in the LG OLED Ultimate Gaming Showdown. Chloe and Halle join Cheddar News to discuss.
Software giants Adobe and Microsoft are further partnering to build synergy between their productivity tools for the digital-first workplace. Ashley Still, the senior vice president and general manager of digital media at Adobe, talked to Cheddar about the common vision between her company and Microsoft for simplifying work. "It's really important that companies make sure that the tools and applications that employees have at their disposal make their work delightful and easier," Still said in terms of how to judge the success of the partnership.
Carlo and Baker wrap up another week discussing the latest explosion in new Covid cases in the Northeast, President Biden's stalled agenda and more. Plus, Love, Hate, Ate featuring the question: why did movie dialogue get so hard to understand?
