Unplug and go "light", says the company's co-founder Joe Hollier. Light makes old-school phones for text and phone calls, a stark contrast to the hyper-technical smartphones of today.
For the full interview, [click here](https://cheddar.com/videos/the-phone-away-from-your-iphone).
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.