In a bid to lure millennials, the luxury carmaker is testing out the new strategy with various pricing models, says Jeff Bracken, Lexus Group Vice President. The carmaker unveiled the Lexus UX model at the New York International Auto Show on Wednesday.
For the full interview, [click here](https://cheddar.com/videos/lexus-unveils-a-new-compact-crossover-for-the-urban-explorer).
For decades, it’s been a trope: you can find a Starbucks on every corner. But proximity is no guarantee of long-term success, even in the coffee industry.
Tesla is being investigated for allegedly misleading investors about its self-driving capabilities. And one analyst says the company 'needs' that tech to grow.
Apple’s latest event promised to usher in a new era for the company’s iPads, but what’s missing is cohesion as it gets closer to the developers conference.
