In a bid to lure millennials, the luxury carmaker is testing out the new strategy with various pricing models, says Jeff Bracken, Lexus Group Vice President. The carmaker unveiled the Lexus UX model at the New York International Auto Show on Wednesday. For the full interview, [click here](https://cheddar.com/videos/lexus-unveils-a-new-compact-crossover-for-the-urban-explorer).

Share:
More In Business
A.I. That Helps Take Care of Your Dog
John Honchariw, CEO and founder of Companion, joined Cheddar News to discuss the first innovative device solely designed to entertain, engage and have fun with your dog all day long. "What we aspire to as a company is to be a supplement to the relationship you have with your dog," he said.
Load More