Lexus Exec: Autonomous Vehicles Are Still Five Years Away
The driverless car revolution is still a long way down the road.
That’s according to Jeff Bracken, Group Vice President at Lexus, who told Cheddar that autonomous vehicles won’t take over the industry for another “five or 10 years.”
But when we get there, he said, there “will be huge safety benefits.”
His comments come in light of Uber’s fatal driverless car crash last week, which has left the industry reeling. Late Wednesday, a top exec at the company’s autonomous unit reportedly stepped down.
Meanwhile Lexus unveiled its new UX model at the New York International Auto Show earlier in the day. It will be the company’s first car fitted with Amazon’s Alexa system. Other features include a “predictive efficient driver.”
“This vehicle, from a technology standpoint, will get to know you,” explained Bracken.
“So if the vehicle recognizes it’s on a similar route and you’re going up a hill [for example], it will actually move into the electric motor mode so that it saves the gas.”
The carmaker hopes this model will attract millennials and is even considering offering a subscription-style financing model to do that.
Though still in planning phases, Bracken revealed that the subscription could include things like “maintenance on the vehicle.”
The new UX model is scheduled to hit dealerships in December.
For the full interview, [click here](https://cheddar.com/videos/lexus-unveils-a-new-compact-crossover-for-the-urban-explorer).
The former chief executive of Japanese beverage giant Suntory has acknowledged he was investigated on suspicion of possessing an illegal drug but has asserted his innocence despite resigning from his position.
Kellie Romack, Chief Digital Innovation Officer at ServiceNow, reveals the company’s latest announcement and how it’s shaping the future of work and tech.
Raina Moskowitz, CEO of The Knot Worldwide, unpacks the 2025 Global Wedding Report, from Gen Z trends to how Taylor Swift's wedding could reshape the industry.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
