Waze spokesperson Amber Kirby talks about the benefits of using famous voices as navigation guides.
For full interview [click here](https://cheddar.com/videos/waze-partners-with-lionsgate-to-bring-liam-neeson-experience-to-users).
Brian Moore, EY Americas Consumer Technology Leader, joins Cheddar News at CES in Las Vegas to discuss how retailers and brands are creating new value for consumers.