Waze spokesperson Amber Kirby talks about the benefits of using famous voices as navigation guides.
For full interview [click here](https://cheddar.com/videos/waze-partners-with-lionsgate-to-bring-liam-neeson-experience-to-users).
Public relations expert and successful TikToker Robyn DelMonte joined Cheddar News to provide some insight into effective strategies for building a brand through social media.