For many, playing with Lego bricks was just a fun childhood hobby. But for some, it became a way of life. And an even luckier few were able to gain TV fame doing what they love.

Amy Corbett, senior design manager at The LEGO Group, has become one of the faces of Fox’s new reality competition show Lego Masters

Each week teams face off in complex challenges that test their building abilities. Winners head home with more than just bragging rights -- they can win cash prizes, the Lego trophy and the grand title of Lego Masters.

“I think with every week we have a different challenge. We want to push our builders to the limit to see who really is the best,” Corbett told Cheddar. 

LEGO Group was founded in 1932 and has managed to stay relevant in a technology-savvy toy world. Corbett says one reason is because the company is constantly trying to take a fresh look at how people are playing. “We always try to re-invent. Look what’s happening in the world, what kids are interested in, and re-invent the play experience around the bricks. That keeps it fresh.”     

The company does offer some product lines with augmented realities that combine physical and digital play, however the design manager says there is still a need for non-technology based toys. “We also see that the more technology there is, the more parents want their kids to step away from technology and have less screen time,” she said.  

Corbett, who played with LEGOs as a kid with her brother, says the company’s new products connect with her more. “Definitely some of the products we have now, I feel like resonate with me much more and I would have loved to have them as a child.”

The basic concept is timeless, though, she said. 

“The thing that makes it really magic is that they all fit together and we can almost re-imagine it in the way we put the bricks together,” Corbett said. 

Share:
More In Business
Michigan Judge Sentences Walmart Shoplifters to Wash Parking Lot Cars
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
State Department Halts Plan to buy $400M of Armored Tesla Vehicles
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
Goodyear Blimp at 100: ‘Floating Piece of Americana’ Still Thriving
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
Load More