Could Your LEGO Creation Be the Toymaker's Next Big Kit?
LEGO's "Women of NASA" set became the best-selling toy on Amazon in just 24 hours after its release. And while the company takes pride in creating gender-neutral action figures, brand relations director Michael McNally says he was happy to release this a-typical collection.
The LEGO set was created by Maia Weinstock, a deputy news editor at MIT and a self-proclaimed supporter of women, something she proved with this project.
“Women of NASA” celebrates women who have played critical roles in STEM educations and in the history of the United States’ space program.
But this is not the only successful playset crowdsourced by LEGO. Another fan idea and best-seller includes a “Big Bang Theory” living room set.
Enthusiasts can submit an idea to the LEGO Ideas website and gather support. Submissions will be reviewed by LEGO, and can ultimately result in a new product.
“What’s awesome...is that we get ideas that probably we didn’t have on our own,” McNally told Cheddar in an interview. “Then we can access the support, because if they get 10,000 votes from the fan community then we review them as a possible LEGO set.”
The holidays are approaching and McNally says Lego hopes to restock shelves with the now sold-out “Women of Nasa” playset. This is also the company’s best season he said.
The toy industry as a whole has been growing steadily in the past three years, with sales rising 16 percent from 2013 to 2016, according to market research firm NPD Group. The company said sales hit $20.4 billion last year.
Michael Harris, NYSE global head of capital markets shares what to expect from IPOs in 2024, including A.I. excitement and why interest rate cuts are always helpful.
Lacy Garcia, Founder & CEO of Willow, shares why women, traditionally underserved by fintech, are looking for trust and a personal relationship from their financial advisor.
Alexander Reed, CFA and CIO for Envisage Wealth, breaks down why he thinks rates could stay higher for longer and why real estate, utilities, and regional banks are sectors to avoid.
Big brands that have relied on TikTok videos to reach younger consumers do not appear to be panicking as they wait to see what happens. But they have started planning.
It's been 15 years since the last fatal crash of a U.S. airliner, but you wouldn't know that from a torrent of flight problems that made news in the last three months.
Abortion opponents want the high court to ratify a ruling from a conservative federal appeals court that would limit access to a medication called mifepristone, which was used in nearly two-thirds of abortions last year.
Annie Chechitelli, chief product officer at Turnitin, breaks down how students and teachers alike can learn from artificial intelligence – while still maintaining academic integrity.
Neiman Marcus Group CEO Geoffroy van Raemdonck talks luxury shopping and TikTok, why the company prefers to be private for now, and the benefits of flexible work arrangements.
