LEGO Americas Group Senior Vice President Skip Kodak talks about the company's 60th anniversary. Kodak also discusses the challenges LEGO faces in an increasingly tech-conscious world.
The company is celebrating its 60th anniversary with a 10-foot-tall LEGO structure, built from thousands of LEGO bricks. After debuting in New York City, the model will travel the world.
Kodak says the goal of LEGO is always getting more LEGO bricks into children's hands. Kodak explains that while LEGO has been in China for decades, the company still wants to increase its reach there. Kodak says the most difficult part of breaking into the Chinese market is the massive scale of it.
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