Chelsea Krost has been working in millennial marketing and influencing since she was 16 years old. From AM radio to Twitter chats, the host of #MillennialTalk shares her insights on the millennial generation.
Krost explains how millennials have completely changed the retail and consumer space. Millennials no longer want normal advertisements. They would much rather interact with products and companies through social channels and through influencer events.
In terms of influencer responsibility. Krost believes the majority of the responsibility falls on brands. Companies should make sure they are FTC compliant and lay those parameters clearly to any influencer they work with.
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Sharon Price John CEO and President at Build-A-Bear Workshop discusses leading the brand, new offerings, the status of Brick-and-Mortar experiences and more!
