Chelsea Krost has been working in millennial marketing and influencing since she was 16 years old. From AM radio to Twitter chats, the host of #MillennialTalk shares her insights on the millennial generation.
Krost explains how millennials have completely changed the retail and consumer space. Millennials no longer want normal advertisements. They would much rather interact with products and companies through social channels and through influencer events.
In terms of influencer responsibility. Krost believes the majority of the responsibility falls on brands. Companies should make sure they are FTC compliant and lay those parameters clearly to any influencer they work with.
The final week of trading in June kicked off as stocks were mixed following the rebellion in Russia.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Another drop for stocks on Friday has Wall Street on track to close out its first losing week in the last six.
Workers at 150 Starbucks locations will strike in the coming week over what their union says is a clash over decor supporting LBGTQ+ causes, but the company denies it's banned any such displays and accused the union of using misinformation as a tactic in labor talks.
About 7.5 million singing and swimming “Baby Shark” bath toys are being recalled after multiple lacerations and puncture wounds were reported in children playing with them.
Bud Light has rolled out a new ad campaign, weeks after protests over the company's partnership with trans influencer Dylan Mulvaney.
3M Co. reached a $10.3 billion agreement to settle lawsuits that claimed toxic chemicals had contaminated drinking water across the country.
Overstock.com has won the bid to buy Bed Bath & Beyond IP and digital assets.
Sales of existing homes rose just 0.2% in May from April and down over 20% from a year ago.
In his second day of testimony before the Senate Banking Committee, Federal Reserve Chair Jerome Powell reiterated that the board is considering more interest rate hikes.
