Chelsea Krost has been working in millennial marketing and influencing since she was 16 years old. From AM radio to Twitter chats, the host of #MillennialTalk shares her insights on the millennial generation.
Krost explains how millennials have completely changed the retail and consumer space. Millennials no longer want normal advertisements. They would much rather interact with products and companies through social channels and through influencer events.
In terms of influencer responsibility. Krost believes the majority of the responsibility falls on brands. Companies should make sure they are FTC compliant and lay those parameters clearly to any influencer they work with.
The Margot Robbie-led and produced film from Warner Bros. surpassed $500 million in North America overall, a week after it crossed the $1 billion mark globally — a record for a female director.
FTX founder Sam Bankman-Fried was sent to jail Friday to await trial after a bail hearing for the fallen cryptocurrency wiz left a judge convinced that he had repeatedly tried to influence witnesses against him.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street. On the list this week: ESPN, Disney, WeWork, Campbell Soup, Tapestry and Capri Holdings.
