Chelsea Krost has been working in millennial marketing and influencing since she was 16 years old. From AM radio to Twitter chats, the host of #MillennialTalk shares her insights on the millennial generation.
Krost explains how millennials have completely changed the retail and consumer space. Millennials no longer want normal advertisements. They would much rather interact with products and companies through social channels and through influencer events.
In terms of influencer responsibility. Krost believes the majority of the responsibility falls on brands. Companies should make sure they are FTC compliant and lay those parameters clearly to any influencer they work with.
The Biden administration announced the first of many coming federal investments in computer chip production, saying Monday that it would provide $35 million for BAE Systems to increase production at a New Hampshire factory making chips for military aircraft, including F-15 and F-35 jets.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
