Two years ago, Univision launched the Univision Creator Network. Now, the division has grown to encompass over 200 Latin influencers.
UCN is a multi-channel network that partners with the biggest influencer names in the Hispanic community across Youtube, Facebook, Instagram, and every other social channel. The partnerships allow Univision to grow their name, reach, brand, and revenue, while doing the same for the influencers.
Jennifer Perri is the Vice President at Univison Creator Network and she joins Cheddar to explain how she launched UCN and has grown it. Perri says that branding and natural engagement have proved successful and fruitful.
In terms of looking ahead to 2018, Perri wants to start expanding their reach to include up-and-coming Latin singers after the popularity of songs like "Despacito," and "Mi Gente."
Perri is proud to work with Latin creators who she thinks represent the future of media and Hollywood.
The Justice Department has reached a deal with Boeing that will allow the company to avoid criminal prosecution for allegedly misleading U.S. regulators about the 737 Max jetliner before two of the planes crashed and killed 346 people.
After a bumpy ride, the ride-hailing app is back in the good graces of investors. Plus: OpenAI, Google, Apple, Target, Moody's, Paramount, and Golden Dome.
Smoke that filled the cabin of a Delta flight as it took off from the Atlanta airport in February was so thick the led flight attendant had trouble seeing past the first row of passengers and the pilots donned oxygen masks as a precaution.
Arjan Stephens, President of Nature's Path, discusses the company's origin, how it has evolved today and the interesting product that came from his wedding!
Small business reporter, Gene Marks, joins Cheddar to give analysis on how small businesses are tackling incoming tariffs and how it will affect the consumer.
