Two years ago, Univision launched the Univision Creator Network. Now, the division has grown to encompass over 200 Latin influencers.
UCN is a multi-channel network that partners with the biggest influencer names in the Hispanic community across Youtube, Facebook, Instagram, and every other social channel. The partnerships allow Univision to grow their name, reach, brand, and revenue, while doing the same for the influencers.
Jennifer Perri is the Vice President at Univison Creator Network and she joins Cheddar to explain how she launched UCN and has grown it. Perri says that branding and natural engagement have proved successful and fruitful.
In terms of looking ahead to 2018, Perri wants to start expanding their reach to include up-and-coming Latin singers after the popularity of songs like "Despacito," and "Mi Gente."
Perri is proud to work with Latin creators who she thinks represent the future of media and Hollywood.
The Tony Awards on Sunday lured 4.85 million viewers to CBS, its largest broadcast audience in six years. CBS says Monday that Nielsen data shows the telecast — hosted by “Wicked” star Cynthia Erivo — scored a 38% increase over last year’s 3.53 million viewers. That’s the largest audience for the Tonys since 2019, when the telecast that year nabbed 5.4 million viewers and “Hadestown” was crowned best new musical. The latest version also had to compete with the second game of the NBA Finals, between the Thunder and Pacers,
After stumbling out of the starting gate in Big Tech’s pivotal race to capitalize on artificial intelligence, Apple tried to regain its footing Monday during a developers conference that focused mostly on incremental advances and cosmetic changes in its technology.
Six weeks before UnitedHealthcare CEO Brian Thompson was gunned down outside a Manhattan hotel last December, Luigi Mangione mused about rebelling against “the deadly, greed fueled health insurance cartel” and expressed that killing the executive “conveys a greedy bastard that had it coming."
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.
Midea is voluntarily recalling about 1.7 million of its popular U and U+ Smart air conditioners because pooled water in the units may not drain fast enough, leading to mold growth.
