The dairy company Land O' Lakes doesn't just sell butter. The brand is also a cooperative with over 3,600 members through its Farmer to Fork approach and is aware of the unique struggles American farmers face, specifically with the recent trade tensions.
The Trump administration has been involved with trade disputes for nearly two years, but Land O' Lakes CEO Beth Ford says the recent USMCA agreement was a major win. "The passage of USMCA is a big victory. Overall economy-wise it's about $1.4 trillion in sales," Ford told Cheddar.
However, some of those sales might not be coming from milk products. As consumers switch to more non-dairy products, milk consumption has seen a drop in sales with the market growth of almond and oat milk. But Ford said that dairy consumption hasn't been stronger. "Dairy prices have come down, but there is still growth in the sector. Cheese, butter, yogurt, ice cream, all of those areas are growing."
During this time of year there is a peak in demand for butter, and to keep up with it Land O' Lakes has teamed up with the Silicon Valley startup Plus.ai to meet consumers' needs.
With the help of Plus.ai Land O'Lakes was able to complete the first-ever 2,800-mile coast-to-coast delivery with an autonomous truck in less than three days. There was a driver aboard at all times, but the truck drove itself the entire way. Still, "capacity is tight because driver shortages continue to be a pressure on sectors," Ford said.
The company plans to continue to work with innovative partners and digital suppliers to improve customer experience. "So, with this autonomous vehicle, we can see the pathway to the future," Ford said.
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Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice.
