Lagging demand for the iPhone X and reports from smartphone chipmakers of decreased orders has some analysts predicting that Apple will retire its most expensive phone.
Mirabaud analyst [Neil Campling](https://www.cnbc.com/2018/04/20/apple-iphone-x-discontinued-this-year-analyst-says.html) said he anticipates the iPhone X will likely be discontinued this year.
According to Sascha Segan, lead analyst for PCMag.com, that's not going to happen. Instead, Segan said that Apple would launch new iPhones in the fall and the X would live on as the premium iPhone on the market.
"We are going to do a little flipping here," said Segan. "You have this prestige position where the X is, and then the 11 and then the 12 possibly."
When asked if the X is worthy of that prestige position, Segan said, "No, I never thought the iPhone X was worth a thousand dollars."
The iPhone X is still the most profitable iPhone despite underwhelming demand. Segan said that Apple was testing consumers' limits with the iPhone X. But he thinks the company will keep pushing those limits.
For full interview, [click here](https://cheddar.com/videos/iphone-x-dead).
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Citi told most of its employees that they could work from home at the end of the month, according to CNBC.
Chobani paid $900 million to purchase ready-to-drink coffee maker La Colombe.
Kerri Quigley, founder of The Fashion Class, spoke with Cheddar News on how to make an ugly sweater on a budget.
With Christmas only 10 days away, some kids may notice that there's a lot of spending going on this holiday season. Dr. Regine Muradian, licensed clinical psychologist, joined Cheddar News to provide tips on how to teach kids the value of gifts and money.
It appears that people are cutting back on tipping with gratuity requests spreading far beyond bars and restaurants.
New data is showing rent prices are on the decline.
If you qualify for the student loan interest deduction, you can deduct up to $2500 a year in interest paid on education debt.
The U.S. labor agency is trying to force Starbucks to reopen 23 stores that it closed allegedly to discourage a nationwide union campaign
A surge in holiday spending could help combat inflation worries.
