Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.

With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.

"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.

For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.

The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month. 

"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.

Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.

"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."

Share:
More In Culture
Rare Photos of Nirvana Show to Be Sold as NFTs on Kurt Cobain's Birthday
February 20 marks what would have been Kurt Cobain’s 55th birthday, and NFT gateway Pop Legendz will be offering up a collection of rare images from a 1991 Nirvana show in Philadelphia that took places days before their monster hit album "Nevermind" was to be released. Faith West, the founder of Pop Legendz, music journalist, and the photographer who captured it on film joined Cheddar News to talk about the historic event and the NFT sales where half the proceeds will go to charities like the Trevor Project and GRID Alternatives. “I showed up at a small club, 150 people, not quite know what to expect, brought my camera, and halfway through the show I knew music history was being made," West said of the iconic evening.
Rookie Daytona 500 Winner Austin Cindric on Winning in Front of a Full House
In a thrilling overtime finish, 23-year old NASCAR driver Austin Cindric clinched the 64th annual Daytona 500 win. Narrowly beating out legendary race car driver Bubba Wallace, Cindric earned his very first NASCAR cup series victory, and became the second youngest driver to win The Great American Race. Daytona 500 Champ Austin Cindric joined Cheddar's Opening Bell to discuss his historic victory.
Americans Ready To Splurge Again As Covid Cases Decline
More than two years into the pandemic, Americans are ready to go out and splurge. With Covid cases falling and restrictions rolling back, many companies are seeing a surge in demand for everything from hotels to restaurants to sports games. Lindsey Roeschke, travel & hospitality analyst at Morning Consult, joined Cheddar's Opening Bell to discuss trends going on in the industries right now.
Equip Raises $58 Million Series B Funding to Revolutionize Treatment of Eating Disorders
Equip is a virtual treatment platform for eating disorders, and recently raised $58 million in a Series B round led by The Chernin Group. The company aims to revolutionize treatment for eating disorders by delivering virtual care teams and clinical expertise directly to families' homes. Equip says the need for its platform has only been exacerbated by the COVID-19 pandemic. The National Eating Disorder Association's helpline has had a 107% increase in contacts since the start of the pandemic. Kristina Saffran, CEO and co-founder of Equip, joins Cheddar News' Closing Bell to discuss.
Stocks Close Sharply Lower Amid Russia-Ukraine Tensions
U.S. stocks ended today's session sharply lower on the heels of rising geopolitical tensions between Russia and Ukraine. Melissa Brown, Managing Director of Applied Research at Qontigo, joins Cheddar News' Closing Bell to discuss.
More Men Than Women Are Happy to Return to the Office, Says Harris Poll
A just-released Harris Poll revealed that there are some differences of opinion among workers on returning to the office. The survey showed that 52 percent of women would still prefer to work from home versus 41 percent of men. The report also showed that 52 percent of black workers and 50 percent of women see it as being better when it comes to career advancement. Dr. Laura Morgan Roberts, professor of practice at the University of Virginia’s Darden School of Business, joined Cheddar News to explain the report. "The first set of observations are about infrastructure and flexibility. The second are about inclusion," she said. "And so what we've learned from many non-white workers are that they appreciate the opportunity to focus more on their tasks and to be buffered in a sense from some of the hostilities and the exclusive environment and practice that they had to navigate for many years in their in-person offices."
Load More