Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.
With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.
"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.
For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.
The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month.
"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.
Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.
"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."
In the past few years, Betthany Frankel has made a major name for herself as a philanthropist after founding the
BStrong initiative, which has provided relief to people impacted by natural disasters as well as the COVID-19 pandemic. Now, BStrong is shifting its focus to Ukraine, raising millions of dollars in donations for those impacted by Russia's invasion. Bethenny Frankel, the founder of BStrong, joins Cheddar News' Closing Bell to discuss.
Ari Redbord, Head of Legal and Government Affairs at TRM Labs, discusses how Binance, Coinbase and Kraken's decision to not unilaterally ban all Russian users from their platforms could put a dent in the West's plan to economically punish Russia.
One of Europe's leading micromobility providers, TIER mobility, is expanding into North America after acquiring the micromobility operator, Spin. Ford Motor Company previously owned Spin but is now selling the company to TIER Mobility, which says the deal will make it the largest multimodal micromobility operator in the world in terms of the number of cities it operates in and the number of vehicles in its fleet. Lawrence Leuschner, CEO of TIER Mobility, and Ben Bear, CEO of Spin, join Cheddar News' Closing Bell to discuss.
World Central Kitchen is Ukraine helping to feed people remaining in the country or fleeing from the Russian forces. Nate Mook, CEO for the non-profit, joined Cheddar New to discuss the efforts being made to help those in need in a very tenuous situation and how the invasion disrupted the lives of Ukrainian people."We met a young woman from Kyiv who had crossed into Poland, she had a great job, she just moved into a new apartment. She was really excited about decorating her apartment. You know, things that we all do on a day-to-day basis, and she had to just abandon her life," he said.
Digital consulting company Publicis Sapient has its sights set on the Metaverse. The subsidiary of the French advertising giant Publicis Group is announcing a new partnership with NFT auction house Portion in an effor to help brands deliver experiences in the metaverse, including the sales of products. Publicis Sapient CEO Nigel Vaz joined Cheddar News' Closing Bell to discuss. "In the context of our collaboration with Portion, the first experience that we created was with Decentraland, which is a virtual world," he said. "And car manufacturers in this metaverse, in terms of their buyers, can interact with a virtual person, (and) they can view quality NFTs. They can examine a virtual vehicle, be inside the car, rev an engine, open doors, all without leaving their homes."
National Eating Disorder Awareness Week is a campaign to educate the public about the harsh realities of eating disorders, but also to provide support and visibility to individuals and families affected by an eating disorder. Sarah Adler, clinical associate professor of psychiatry and behavioral sciences at Stanford University, joins Cheddar News to discuss.
Vittorio Assaf, co-founder of Serafina, joins Cheddar News to discuss two new concepts from Serafina Restaurants in NYC: Cafe Serafina and Serafina To-Go. Assaf also talks about the company's new cookbook.
Maude Okrah, co-founder of Black Beauty Roster, joins Cheddar News to discuss how her company is working with WarnerMedia to provide diverse makeup and hair stylists for actors of color on set.
