Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.
With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.
"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.
For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.
The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month.
"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.
Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.
"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."
Bobby Berk, designer, author, and star of Netflix's "Queer Eye," joined Cheddar News to talk about his new partnership with Lowe's Hometowns, a program to help projects across the nation over five years and with $100 million in funding to give aid to selected communities. Bobby Berk nominated “My Friend’s Place”, a shelter for homeless LGBTQ teens in Los Angeles. "I was homeless when I was a teen. I left home because I had to come out, and to be able to give back to these people who are going through the same things that I went through, it just means so much," he said.
In recognition of National Women’s Day, the pharmaceutical company Organon is giving all of its employees the day off. Geralyn Ritter, head of external affairs and ESG, for the women's therapeutics business, joined Cheddar News to discuss its call to action and its platform to grow awareness regarding specific health challenges women face. “We need to be more aware of the disproportionate impact that a tremendous number of stressors have on women and that includes broader global events from climate change to the tragedy unfolding in Ukraine with miles-long lines of women and children," Ritter said. "We simply have to make a decision that this is not acceptable anymore."
Ukrainians can't escape, six million COVID deaths, and 'The Batman' saves the box office. Here is all the news you Need2Know for Monday, March 7, 2022.
The pandemic, chip shortages, and now war. Automakers around the world have been getting slammed, and it now seems like things could get worse. Several car manufacturers have announced they are halting sales or shutting down factories in Russia after nations around the world moved to tighten sanctions against the country. Lisa Whalen, Auto and Mobility Analyst for Morning Consult, joins Cheddar News' Closing Bell to discuss.
Shared EV service Revel raised $126 million in a Series B round. Revel first came on the map in 2018 with its shared electric moped service in New York City, which has since expanded to other cities on the east coast. The company also operates an all-Tesla ride-hailing service in Manhattan.
Now, it is looking to expand its network of EV fast-charging stations, which the company calls super-hubs. Frank Reig, CEO of Revel, joins Cheddar News' Closing Bell to discuss.
There will soon be another, lower-cost subscription option for Disney+ — but with commercials. Disney will launch the new ad-supported tier for its streaming service in the U.S. later this year and internationally in 2023, but so far there is no word on an exact launch date or price for the new service option. Tal Chalozin, co-founder and CTO of online ad tech company Innovid, joined Cheddar News' Closing Bell to discuss what the news could mean for the next chapter of the streaming wars. "I wouldn't say that are worried about subscriber growth, but they have big goals to fill," he said. "They need to go to the mid-market or the longer tail. An ad model, always proven that that that's the way to go to mass market in television."
During a time of chaos, Americans might be finding it harder than ever to relax. Author Deepak Chopra joined Cheddar News to discuss his new book, "Abundance: The Inner Path to Wealth," for his readers to find peace from within. “I focused only on one thing, and that is what is fundamental reality," he said. "And once you know that fundamental reality is not your mind, not your body, it's your spirit." He also suggested music for National Day of Unplugging, which falls on March 4.
Steve Blank, adjunct professor at Stanford University and founding faculty at Gordian Knot Center for National Security Innovation, joins Cheddar News to discuss technology's role in modern war.
