Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.
With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.
"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.
For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.
The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month.
"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.
Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.
"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."
Executive Vice President and Chief Marketing Officer Kimberly Paige at TV network BET joined Cheddar News to talk about leadership, the projects she was pivotal in building, and her approach to leadership and "inviting" diverse audiences rather than "targeting" them. "if you think about when someone says, 'I'm targeting you,' you're generally in someone's kind of crosshairs, if you will," she said. "And so I use the notion of who are we inviting to participate in the brand in a meaningful way. I think it's a nuance, but it has huge implications."
Backstreet Boys member Nick Carter joined Cheddar News to talk about fatherhood and his solo work on a new crossover song called "Easy," featuring country singer Jimmie Allen. "What I love about country music is the lyrics, the melodies, the stories that are in them as well," he said. "And you know, you hear it's just pretty simple and pretty easy."
Oscar Stembridge, the youngest musician to have signed with Universal Music Sweden, has a passion for spreading awareness of climate activism as well as music. Cheddar News got an exclusive first look at the video for the new song, "Am I the Only One" and spoke with the 14-year-old singer about his young career and advocacy work. "Basically it all kind of started when, inspired from Greta Thunberg, I wrote my first kind of song called 'We March,' which is about my generation not wanting to pay the price of the older generations' inaction," he said.
The office real estate market might be in trouble, as vacancy rates in major cities remain across the country, even as COVID restrictions continue to fall away. Ryan Severino, the chief economist for real estate and investment management firm JLL, joined Cheddar's Opening Bell to discuss the latest office trends and why some may be concerning for the broader economy. "There are knock-on ramifications for a lot of the ancillary industries that support office workers," he said. "If you think about coffee shops, places that someone might go out to get lunch or a drink or dinner after work, those are obviously still feeling the brunt of people not being physically back in office spaces the way that they were before the pandemic."
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According to tracking services, Americans get inundated with more than 130 million robocalls every day. One man decided that he had enough and started suing telemarketers. Daniel Graham joins Cheddar News to share how he won more than $100,000 in settlements.
Streaming giant Netflix has thrown its hat into the ring with some video game offerings of its own so far, but the hurdles to gaining market share in the space might be daunting despite recently acquiring its third game development studio. Kenny Rosenblatt, the president and co-founder of casual game maker Arkadium, joined Cheddar to offer his view of where things are headed for Netflix. "Microsoft entered the video game market in 1990, years ago with 'Windows Solitaire. It has taken them that long to become the player that they are today," he said. "So I like what Netflix is doing. Slow and steady wins the race."
U.S. stocks closed Tuesday's session near session highs. The Dow Jones Industrial Average rose 350 points, after rising more than 400 points at its session high. Shares were also impacted positively by optimism around peace talks in Ukraine. Nancy Prial, Co-Chief Executive Officer & Senior Portfolio Manager of Essex Investment Management, joins Cheddar News' Closing Bell to discuss.
