Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.
With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.
"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.
For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.
The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month.
"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.
Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.
"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."
Gabrielle Bernstein, author of 'Happy Days: The Guided Path from Trauma to Profound Freedom and Inner Peace,' joins Cheddar News to discuss her new book.
Cheddar's Azia Celestino sits down with Katori Hall, creator of 'P-Valley,' to talk all about her journey creating the Starz series and what viewers can expect in season two.
Cheddar's Azia Celestino sits down with actors J. Alphonse Nicholson and Shannon Thornton to talk all about the new season of the Starz drama 'P-Valley.'
Cheddar's Azia Celestino sits down with actors Brandee Evans and Nicco Annan from the popular Starz series 'P-Valley' to talk all about the new season and their characters.
Akbar Hamid, co-founder of People of Crypto Lab, joins Cheddar News to discuss how the company is bridging culture and crypto with new metaverse hub, 'Valley of Belonging.'
We take a look back at the amazing Asian American and Pacific Islanders who joined Cheddar News as they reflect on what AAPI Heritage Month means to them. Plus, Filipino-American entrepreneur Jelynn Malone talks all about Mostra Coffee and what makes it different.
Career opportunity platform Guild raised $175 million in a Series F round led by Wellington Management. Global media icon Oprah Winfrey also participated in the round, which comes just months after Guild was named one of Time's most influential companies. Guild partners with employers to help them offer education opportunities to their employees. Customers include some of the biggest companies in the world, including Walmart, Pepsi, and Disney. The startup's funding comes amid a historically tight labor market, with demand for workers remaining strong across the country. Rachel Romer Carlson, Co-Founder and CEO of Guild, joins Cheddar News' Closing Bell to discuss.
Day two of celebrations for Queen Elizabeth II's Platinum Jubilee are underway on Friday in the United Kingdom, as the country continues to honor the monarch's 70 years on the throne. While most of the attention is on the Queen, brands around the world are also hoping to use the cultural moment to get the attention of consumers with limited-edition Jubilee-themed products. The Centre for Retail Research estimated consumers will spend the equivalent of $510 million on Jubilee-related expenses throughout the celebration this weekend. Hilary Fordwich, global business analyst and British royals commentator, joins Cheddar News' Closing Bell to discuss.
Lagoona Bloo, a New York City-based drag queen, joined Cheddar News to talk about Pride Month and her music (that’s TOTALLY giving Britney vibes by the way). "Something that drag queens don’t really do is sing," Bloo said. “I wanted to create music that I loved as a kid." The artist also touched on the serious matter of the spate of anti-LGBTQ laws being enacted across the nation.
