Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.

With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.

"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.

For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.

The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month. 

"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.

Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.

"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."

Share:
More In Culture
High-Profile Cases Shine Light on Public Interest in 'Courtroom Drama'
With so many high-profile court cases taking over the media, from the trial over the murder of Ahmaud Arbery to the trial of Kyle Rittenhouse to the ongoing Elizabeth Holmes trial, Cheddar took a look at these cases and why there is such a big interest in them. Rachel Fiset, a white collar criminal defense lawyer and partner with Zeiback, Fiset, and Coleman, and Bryan Hance, attorney-at-law, professor, and academic program director of the pre-law and paralegal studies program at National University, joined Cheddar for a roundtable discussion on why there is so much public interest in so-called courtroom drama.
Spotify "Unwrapped' Shows How Our Data Is Collected
Spotify has just officially released its 2021 'Wrapped'. For the past few years, the streaming giant has been presenting customers with their listening habits from the prior year, including favorite artists, most listened to the genre, podcasts, songs you name it. However, critics say this method just shows how apps can collect our data. CEO of Prevailion Karim Hijazi, joined Cheddar to discuss more.
New Internal Documents Reveal TikTok's Addictive Algorithm
Recent internal documents obtained by the New York Times reveal how exactly TikTok's algorithm works. The report highlights how the app is mainly focused on retaining two metrics which are retention and time spent. In addition, the document titled, "TikTok Algo 101" details how the algorithm understands human nature from when we get bored to our sensitivity and culture ques. It means the app monitors will kind of videos you like. Professor of Computer Science at the University of California in San Diego Julian McCauley, joined Cheddar to discuss more.
Study: AI Can Predict New Designer Drugs Before They Exist
According to a recent study by a group of international researchers, artificial intelligence can predict new illegal drugs before they hit the streets. This method could help save lives and fight crime. Professor of Computing Science at the University of Alberta, joined Cheddar to discuss more.
MLB Lockout Continues After Club Owners, MLBPA Failed to Reach Deal on Collective Bargaining Agreement
A lockout is now in place for Major League Baseball. The collective bargaining agreement between the league and players association expired at 11:59 p.m. Wednesday night. MLB commissioner Rob Manfred said both sides were unable to negotiate a new contract by that time, so the league locked out the players on Thursday at 12:01 a.m. The lockout also means trades and free agency deals have to stop for now. Dodgers Nation lead editor Clint Pasillas joined Cheddar News' Closing Bell to discuss.
Dent Reality Raises $3.4 Million to Bring Augmented Reality to Retail Locations
The UK-based augmented reality startup, Dent Reality, raised the equivalent of $3.4 million USD in its most recent funding round. Dent Reality has created an AR app for smartphones that helps shoppers navigate retail locations by providing a layout of a store's aisles, while showing where to find specific items. The company works mainly with grocery stores but aims to integrate its tech with all types of physical spaces. Dent Reality CEO Andrew Hart joins Cheddar News' Closing Bell to discuss.
Load More