Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.

With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.

"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.

For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.

The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month. 

"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.

Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.

"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."

Share:
More In Culture
Global Consumer Spending in Mobile Apps Reached $133 Billion in 2021, Sensor Tower Says
While people have been spending more time on their phones throughout the pandemic, a new report shows they were also spending more money as well. A review from Sensor Tower on the global app ecosystem this year found that the app economy will see record consumer spending in 2021, up nearly 20% from 2020. Sensor Tower director of sales and financial institutions Anthony Bartolacci joins Cheddar News' Closing Bell to break down the report.
Florida's Seminole Tribe Suspends Online Sports Betting App After Federal Court Ruling
The future of gambling in Florida recently suffered a major setback after a federal appeals court rejected a request from the state and the Seminole Tribe to allow online sports betting in the state. Now, the tribe has been forced to stop taking bets on its Hard Rock sportsbook app. ESPN gaming writer David Purdum joins Cheddar News' Closing Bell to discuss what this could mean for the future of sports betting in Florida.
Web3 Project Tool Thirdweb Raises $5 Million
Web3 software startup Thirdweb has raised $5 million in a funding round, coming from a group of high-profile investors, including Gary Vaynerchuk and Mark Cuban. Thirdweb says it is paving the way for the revolution surrounding the new iteration of the internet known as web3, by offering users free tools to build their own web3 projects. Thirdweb's co-founders Steven Bartlett and Furqan Rydhan join Cheddar News' Closing Bell to discuss.
Coatue and Tiger Global Purchase $100 Million Braintrust Tokens to Seed Decentralized Web3 Talent Network
Decentralized talent network Braintrust recently closed an atypical equity deal that involved investors buying $100 million in Braintrust tokens, the company's cryptocurrency. Braintrust's talent network is built on blockchain technology, which the company says allows it to be owned and built by users, instead of a centrally-controlled corporation. Braintrust users can also earn tokens for their contributions to the network and its growth. Braintrust co-founder Adam Jackson joins Cheddar News' Closing Bell to discuss.
Elon Musk Named Time's Person of the Year for Pioneering Work on Earth — and Beyond
Time magazine has unveiled SpaceX and Tesla CEO Elon Musk as Person of the Year for 2021. Jeffrey Kluger, editor at large for Time, told Cheddar that Musk's impact on so many facets of forward-looking industries like crypto, solar power, electric vehicles, and especially his work on space travel were the reasons behind the selection. "On balance, Musk is performing on so many levels and in so many venues that it was hard not to consider him our Person of the Year," he said. Kluger also noted that the choice is based upon the influence the subject has had, whether good or bad and is not a judgment on its own.
Unpacking Racial Trials in America
The recent verdicts of the Kyle Rittenhouse and Ahmaud Arbery murder trials have put a spotlight on the country's justice system. Experts have pointed to the explicit racial undertones in the high-profile trials, as well as the increased levels of stress that may be felt by communities of color because of the prevalence of these trials. Kailee Scales, CEO of Pencils of Promise and former first managing director of Black Lives Matter Global Network Foundation, joins Cheddar News to discuss.
'Headspace for Teens' Helps Teens Deal with Mental Health
Headspace Health has just launched the 'Headspace for Teens' social impact initiative, which will offer free access to the Headspace app for all teens ages 13 - 18 in America. Alice Nathoo, head of social impact at Headspace joins Cheddar News to talk about the program.
Load More