Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.

With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.

"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.

For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.

The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month. 

"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.

Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.

"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."

Share:
More In Culture
Whats in Store for Univision's Premio Lo Nuestro 2022
Premio Lo Nuestro 2022 is kicking off awards season this month with its 34th show. The star-studded event will include performances from Pitbull, Luis Fonsi — and even Sting with his new Spanish-language single "Por Su Amor." Ignacio Meyer, the vice president of music and non-scripted entertainment, Univision, joined Cheddar News to talk about the music award show details. "We’ve actually still got plenty of surprises that were going to be announcing," Meyer said. "We're not done announcing the star power just yet." Singer Camilo leads with 10 nominations going into the event.
Real Estate Key to Closing Wealth Gap Even as Black Spending Power Hit $1.6 Trillion
Black spending power reached a record $1.6 Trillion in a 2021 report from the University of Georgia Selig Center for Economic Growth. Ayesha Selden, certified financial planner, breaks down why real estate is the key to closing the racial wealth gap and how Black Americans are using social media to improve financial literacy. "If we look at home ownership as being a primary driver of wealth, when you look at the equity that Americans have in their homes, that equity can be used to buy additional assets like other rental properties. That equity can be used to educate our children," Selden said, noting that lower rates of home ownership meant Black Americans tend to incur more debt on average for their student loans.
Upcycling in Fashion; TikTok Dominating Style Trends
On this episode of Cheddar Reveals, Dr. Kate Strasdin, fashion historian & senior lecturer in Cultural Studies at Falmouth University, discusses the lessons industry leaders draw from history to make fashion more sustainable today; Kendall Becker, fashion editor and trend forecaster, forecasts the hottest trends of 2022, and what will be left in 2021; Cheddar gets a look at Curiosity Stream's 'Going Circular.'
TikTok Dominating Style Trends
Kendall Becker, fashion editor and trend forecaster, joins Cheddar Reveals to forecast the hottest trends of 2022, and what will be left in 2021.
Does Owning Crypto Really Make Daters More Desirable?
A new survey from Etoro suggests that talking crypto might actually help Americans on the dating scene find love...or at least land another date. The survey found that 74% of respondents would be more interested in going on a second date with a person that pays the bill in Bitcoin. Callie Cox, Etoro's U.S. investment analyst, joined Cheddar News to discuss.
Energy Vault Begins Trading on the NYSE Following SPAC Merger
Energy Vault, the company developing sustainable, grid-scale energy storage solutions, is now trading on the New York Stock Exchange following the completion of its business combination with Novus Capital Corporation II. Energy Vault develops sustainable, grid-scale energy storage solutions designed to advance the transition to a carbon free, resilient power grid. Robert Piconi, co-founder and CEO of Energy Vault, joins Cheddar News' Closing Bell to disucss.
Gamified Relationship Wellness App for Couples Our.Love Launches on Valentine's Day
A new mobile app has launched just in time for Valentine's Day. Our.Love bills itself as an A.I.-powered, gamified, relationship wellness app for couples. The app is set in what the company calls the Coupleverse, a virtual world where each couple can build a virtual relationship home as they also build their real-world relationship. Founder and CEO Tal Zlotnitsky joined Cheddar to discuss how the app works. "The concept behind Our.Love is to give people the opportunity to understand where they stand in their relationship through very simple metrics that we provide within the app that will help them in real-time, see where they stand, see where their partner is, and be able to get closer together," he said.
Load More