Lady Gaga's Born This Way Foundation is kicking off the month of September with the third annual #BeKind21 campaign, which calls on participants to do good deeds for 21 straight days.
With hundreds of partners and nearly five million people already pledging to "integrate kindness" into their lives, the foundation's goal this year also includes combating trauma caused by COVID-19 and social unrest, Maya Smith, executive director of the Born This Way Foundation, told Cheddar.
"Kindness can do everything from brighten someone's day to save someone's life, so the more of us that can think about how to include kindness in our everyday lives, the better off we'll all be," she said.
For those looking for ideas, the foundation will provide tips, Smith continued, saying there is no such thing as a small act of kindness.
The #BeKind21 challenge also aims to draw attention to mental health, as September is also recognized as Suicide Prevention Awareness Month.
"These are uncertain and unprecedented times, so make sure you know the resources that support you, the people who you can talk to," Smith noted.
Spearheaded by a group of Channel Kindness reporters, — a Born This Way Foundation digital platform — the foundation is capping off the #BeKind21 campaign with a book release that includes a collection of goodwill stories. According to Smith, those personal stories aim to inspire people as the stresses of today become increasingly challenging.
"As you know [at Cheddar], telling the good stories, telling the stories of kindness and hope that keep you going, really matters," she said. "We wanted to present and offer a platform for young people to tell the stories of kindness in their communities and share their own brave voices."
Music group North Star Boys joins Cheddar News to discuss their debut single, shutting down Times Square, and representing the Asian community through music.
On this episode of ChedHER: Author of 'The Glass Ledge: How to Break Through Self-Sabotage, Embrace Your Power, and Create Your Success' discusses what exactly the 'glass ledge' is and how to overcome negative self-perception; Co-Owner of Wanderlust Creamery explains the story behind launching her very own ice cream business, and how she's overcome hurdles as a business owner; Chief Marketing Officer at Great Learning and Capacity Planning Analyst at Salesforce discuss how upskilling can help you advance in your career.
Adrienne Borlongan, Co-Owner of Wanderlust Creamery, joins ChedHER to discuss the story behind launching her very own ice cream business, and how she's overcome hurdles as a business owner.
Iman Oubou, Author of 'The Glass Ledge: How to Break Through Self-Sabotage, Embrace Your Power, and Create Your Success,' joins ChedHER to discuss what exactly the 'glass ledge' is and how to overcome negative self-perception.
Aparna Mahesh, Chief Marketing Officer at Great Learning, and Brandy Murray, Capacity Planning Analyst at Salesforce and Great Learning learner, join ChedHER to discuss how upskilling can help you advance in your career.
Umbilical cord blood banking platform Anja Health raised $4.5 million dollars in a seed round led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. Anja Health offers a personalized, doctor-backed cord blood bank, which lets new parents freeze stem cells from their child's umbilical cord so they can be used to treat diseases in the future. It's a process Anja has called 'Hollywood's best-kept secret,' as celebrities like Kylie Jenner, Serena Williams, and more have all banked their umbilical cord blood. Kathryn Cross, the founder of Anja Health, joins Cheddar News' Closing Bell to discuss.
Actor Jimmy O. Yang is partnering with Chinese food chain Panda Express for his YouTube series "Jimmy's Kitchen." The comedian joined Cheddar News to talk about the partnership as well as upcoming ventures. "Panda Express could not be more perfect like even before this deal, I was just wearing a Panda Express hat for fun when I go outside," he said.
Indianapolis Colts owner Jim Irsay is displaying his world-renowned collection of historic memorabilia to the public for the first time in the Big Apple. Irsay joined Cheddar News to talk about why he's bringing artifacts from the Beatles to Jerry Garcia to light now. "I borrow all this stuff, you know, and I just feel kind of an obligation to share it with the public and make it come alive if you will," he said.
